$35 Billion Acquisition Changes the Global Landscape for Snacks and Confectionery By Gary Symons TLL Editor in Chief Mars and Kellanova have entered a definitive merger agreement that will combine two of the world's largest snack producers. Mars, a family-owned leader in snacking, food and pet care, has agreed to acquire Kellanova for $83.50 per share, for a total … [Read more...] about Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
Kellogg's
WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts
By Allison Watkinson TLL Reporter WK Kellogg has partnered with Thomas' Breads to launch a fruit-flavored, breakfast snack called Thomas’ Froot Loops Mini Bagels. The limited-edition Thomas’ Froot Loops Mini Bagels combine the sweet and crunchy flavors and textures of WK Kellog's Fruit Loops cereal with high-quality Thomas’ pre-sliced Mini-Bagels. “As the most important meal … [Read more...] about WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts
Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur
By Allison WatkinsonTLL ReporterKellogg's Eggo brand has partnered with Sugarlands Distilling Co. for a second time to launch Eggo Brunch in a Jar Sippin’ Cream. Eggo is a frozen waffle food brand that has been owned by The Kellogg Company since 1968.The licensing partnership with Sugarland was brokered by Kellogg’s exclusive global food and beverage licensing agency, … [Read more...] about Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur
Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency
Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths. And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency
Mars, Ferrero & Modelez Top Confectioners of 2018
Contact the editor at karina@plainlanguagemedia.com Mars Wrigley Confectionery, the Ferrero Group, and Mondelez Intl. are the top candy companies worldwide by retail sales, per Candy Industry Magazine. While only a small share of those total sales are licensed, branded offerings remain a hot spot for growth. Plus, many of the companies that made it on to the list this year … [Read more...] about Mars, Ferrero & Modelez Top Confectioners of 2018
Branded Stores
Women’s magazine Marie Claire is entering the retail business with its very own High Street store. Time Inc’s magazine is teaming up with online grocer Ocado to launch the new beauty store, which will open in London’s Tottenham Court Walk. Following the announcement of NBA Stores in the Middle East, the National Basketball Association has taps Spanish restaurant group AN Grup … [Read more...] about Branded Stores