By Allison Watkinson TLL Reporter BBC Studios has promoted Murilo Hinojosa to the position of VP for consumer products and commercial partnerships across Latin America. Since he first joined BBC Studios in 2021, Hinojosa has been responsible for growing the Bluey childrens' brand throughout Mexico and Latin America. This included securing new territorial agents and … [Read more...] about Who’s News: BBC Studios Promotes Murilo Hinojosa to Consumer Products VP for Latin America
Latin America
Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
Millimages Expands Licensing Program for Molang Across Latin America
By Allison WatkinsonTLL ReporterMillimages has announced several new licensing agreements and content sales in Latin America for its Molang entertainment brand. Created by Korean illustrator Hye Ji Yoon, Molang is a cute, gender-neutral bunny that focuses on joy, compassion, and love. Since its acquisition by Millimages in 2015, Molang's international presence has expanded to … [Read more...] about Millimages Expands Licensing Program for Molang Across Latin America
Retail Sales of Licensed Merchandise, Latin America
Latin America declined 0.2% overall, with most countries recording flat or negative retail sales. Every country in South America has been plagued by economic instabilities and weakening consumer spending power to some extent. Most licensed spending in the region is associated with foreign entertainment and fashion brands, although domestic properties in entertainment … [Read more...] about Retail Sales of Licensed Merchandise, Latin America
Brazil Dominates and Continues To Fuel Growth, Per Capita Spending
Retail sales of licensed merchandise in Latin America totaled $4.1 billion in 2013, an increase of 3.3% from $3.9 billion in 2012, according to The Licensing Letter’s “International Licensing: A Status Report.” Since 2011, the licensing business in the region has grown 7.9%. While 3.3% is a respectable rate of increase—less than Central/Eastern Europe and Middle East/Africa … [Read more...] about Brazil Dominates and Continues To Fuel Growth, Per Capita Spending