By Allison Watkinson TLL Reporter The Playmobil toy brand has signed a partnership with the DFL Deutsche Fußball Liga (German Football League) for a licensed figurine collection. Per the terms of the licensing agreement, Playmobil will develop and release official play figurines based on members from all 18 Bundesliga clubs. This represents a total of 198 officially … [Read more...] about Playmobil Becomes Official Licensee of The DFL
Licensed Toys
Wyncor to Release ‘Kwaaks!’ Plush for Peppa Pig, Transformers and My Little Pony
TLL Staff Toy company Wyncor has entered into a new licensing agreement with Hasbro to create a special Kwaaks! plush range inspired by three of Hasbro’s most enduring franchises. Under the agreement, Wyncor will produce and distribute new plush toys based on Peppa Pig, Transformers, and My Little Pony. The new collection is scheduled to hit shelves early next year, with … [Read more...] about Wyncor to Release ‘Kwaaks!’ Plush for Peppa Pig, Transformers and My Little Pony
Toonz Media Group and Gummybear Name Master Toy Partner for Gummibär
By Allison Watkinson TLL Reporter Toonz Media Group and Gummybear International have signed United Smile as the new master toy licensee for Gummibär and Friends. First launched in 2020, United Smile is an international company that designs and distributes toys and games through its global network of strategic retail partners. "We’re excited to team up with United … [Read more...] about Toonz Media Group and Gummybear Name Master Toy Partner for Gummibär
Analysis: The 2021 Hot Toy Lists and Licensing
By Richard Gottlieb CEO, Global Toy Expert What are the “hot toys?” That is a question that I get each year starting in October. Various hot toy lists come out each year from a host of experts. The problem with these lists is that “hot” is never really defined. It can mean that it is a good toy, an in-demand toy, or both (the two, as we all know only too well, don’t always … [Read more...] about Analysis: The 2021 Hot Toy Lists and Licensing