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Licensing Agencies

How Tycoon Became the Leader in Latin American Licensing

September 17, 2024

By Gary Symons TLL Editor in Chief This month in the Global Guide to Licensing Agencies we’re featuring Tycoon, the largest agency in Latin America, with offices throughout the region. Tycoon was founded by brothers Elias and Alberto Fasja-Cohen in 1990, at a time when the licensing industry was virtually unknown in their home country of Mexico. The two brothers are true … [Read more...] about How Tycoon Became the Leader in Latin American Licensing

CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America

July 10, 2024

By Gary Symons TLL Editor in Chief CAA Brand Management has signed a multi-year agreement to serve as the licensing agency for Dr. Seuss Enterprises in Latin America. The news from Dr. Seuss Enterprises CEO Susan Brandt and CAA president Noah Gelbart was so exciting the spirit of Dr. Seuss weighed in personally with this statement: "In the land of Seuss, where the stories … [Read more...] about CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America

Merchantwise To Rep Hasbro in the Pacific Region

July 1, 2024

By Gary Symons TLL Editor in Chief Toyco giant Hasbro has announced Merchantwise will be its new licensing agency for its brands in Australia and New Zealand. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The company has now been 'onboarded' as Hasbro’s agency to … [Read more...] about Merchantwise To Rep Hasbro in the Pacific Region

Licensing Street To Manage Licensing For Trustbridge Global

June 25, 2024

By Allison Watkinson TLL Reporter Trustbridge Global Media has appointed the Licensing Street agency to manage its global licensing and merchandising programs. Formed in 2016 by Trustbridge Partners, Trustbridge Global Media is an international company that focuses on the creation, development and distribution of high-quality entertainment content for children and young … [Read more...] about Licensing Street To Manage Licensing For Trustbridge Global

Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy

April 29, 2024

By Gary Symons TLL Editor in Chief There's a new player in the brand and licensing game, headed by Robert Marick, former head of MGM Consumer Products. Marick has announced the formation of M²G, aka Marick Management Group, which will "focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative … [Read more...] about Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy

Youth Fashion Brand Claire’s Engages IMG for Licensing Representation

February 16, 2024

By Allison Watkinson TLL Reporter The global fashion brand, Claire's Holdings, has appointed IMG as its exclusive worldwide licensing representative. Claire's Holdings is a global fashion brand and retail company that focuses on offering a convenient and affordable shopping experience that is geared towards children, teenagers and youth. The company currently operates … [Read more...] about Youth Fashion Brand Claire’s Engages IMG for Licensing Representation

WildBrain CPLG To Rep The Fall Guys in Asia

February 6, 2024

By Allison Watkinson TLL Reporter WildBrain CPLG has entered a licensing partnership with Devolver Digital to represent the Fall Guys gaming brand in Asia. Under the terms of the partnership, WildBrain CPLG will be responsible for managing the consumer product licensing rights in multiple territories across the continent. These territories include mainland China, … [Read more...] about WildBrain CPLG To Rep The Fall Guys in Asia

New Licensing Agency Renaissance Signs Up Multiple Clients

January 24, 2024

By Allison Watkinson TLL Reporter The recently-launched Renaissance Licensing agency has officially announced its initial roster of clients. The agency's initial client roster includes global licensing representation for the estates of late film stars Steve McQueen and Charlie Chaplin, as well as for the retro file-sharing brand LimeWire. “My family and I are thrilled … [Read more...] about New Licensing Agency Renaissance Signs Up Multiple Clients

Rocio Fernandez Promoted to Role of Creative Executive at Bulldog Licensing

January 23, 2024

By Allison Watkinson TLL Reporter Bulldog Licensing has promoted Rocio Fernandez from her previous position of licensing approvals coordinator to the new role of creative executive. After only two years at Bulldog, Rocio has established a reputation in the licensing industry as a professional who has a strong understanding of the creative needs of the agency's … [Read more...] about Rocio Fernandez Promoted to Role of Creative Executive at Bulldog Licensing

Monterey Bay Aquarium Launches a Fishy Licensing Program With Moxie & Co.

January 11, 2024

By Allison Watkinson TLL Reporter The Monterey Bay Aquarium has appointed Moxie and Co. to manage its global consumer products licensing program. The Monterey Bay Aquarium is a public non-profit aquarium that focuses its efforts on marine science and ocean conservation. To further support its ocean conservation efforts, the Monterey Bay Aquarium works to ensure that all … [Read more...] about Monterey Bay Aquarium Launches a Fishy Licensing Program With Moxie & Co.

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