By Gary Symons TLL Editor in Chief CAA Brand Management has signed a multi-year agreement to serve as the licensing agency for Dr. Seuss Enterprises in Latin America. The news from Dr. Seuss Enterprises CEO Susan Brandt and CAA president Noah Gelbart was so exciting the spirit of Dr. Seuss weighed in personally with this statement: "In the land of Seuss, where the stories … [Read more...] about CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America
Licensing Agencies
Merchantwise To Rep Hasbro in the Pacific Region
By Gary Symons TLL Editor in Chief Toyco giant Hasbro has announced Merchantwise will be its new licensing agency for its brands in Australia and New Zealand. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The company has now been 'onboarded' as Hasbro’s agency to … [Read more...] about Merchantwise To Rep Hasbro in the Pacific Region
Licensing Street To Manage Licensing For Trustbridge Global
By Allison Watkinson TLL Reporter Trustbridge Global Media has appointed the Licensing Street agency to manage its global licensing and merchandising programs. Formed in 2016 by Trustbridge Partners, Trustbridge Global Media is an international company that focuses on the creation, development and distribution of high-quality entertainment content for children and young … [Read more...] about Licensing Street To Manage Licensing For Trustbridge Global
Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
By Gary Symons TLL Editor in Chief There's a new player in the brand and licensing game, headed by Robert Marick, former head of MGM Consumer Products. Marick has announced the formation of M²G, aka Marick Management Group, which will "focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative … [Read more...] about Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
By Allison Watkinson TLL Reporter The global fashion brand, Claire's Holdings, has appointed IMG as its exclusive worldwide licensing representative. Claire's Holdings is a global fashion brand and retail company that focuses on offering a convenient and affordable shopping experience that is geared towards children, teenagers and youth. The company currently operates … [Read more...] about Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
WildBrain CPLG To Rep The Fall Guys in Asia
By Allison Watkinson TLL Reporter WildBrain CPLG has entered a licensing partnership with Devolver Digital to represent the Fall Guys gaming brand in Asia. Under the terms of the partnership, WildBrain CPLG will be responsible for managing the consumer product licensing rights in multiple territories across the continent. These territories include mainland China, … [Read more...] about WildBrain CPLG To Rep The Fall Guys in Asia
New Licensing Agency Renaissance Signs Up Multiple Clients
By Allison Watkinson TLL Reporter The recently-launched Renaissance Licensing agency has officially announced its initial roster of clients. The agency's initial client roster includes global licensing representation for the estates of late film stars Steve McQueen and Charlie Chaplin, as well as for the retro file-sharing brand LimeWire. “My family and I are thrilled … [Read more...] about New Licensing Agency Renaissance Signs Up Multiple Clients
Rocio Fernandez Promoted to Role of Creative Executive at Bulldog Licensing
By Allison Watkinson TLL Reporter Bulldog Licensing has promoted Rocio Fernandez from her previous position of licensing approvals coordinator to the new role of creative executive. After only two years at Bulldog, Rocio has established a reputation in the licensing industry as a professional who has a strong understanding of the creative needs of the agency's … [Read more...] about Rocio Fernandez Promoted to Role of Creative Executive at Bulldog Licensing
Monterey Bay Aquarium Launches a Fishy Licensing Program With Moxie & Co.
By Allison Watkinson TLL Reporter The Monterey Bay Aquarium has appointed Moxie and Co. to manage its global consumer products licensing program. The Monterey Bay Aquarium is a public non-profit aquarium that focuses its efforts on marine science and ocean conservation. To further support its ocean conservation efforts, the Monterey Bay Aquarium works to ensure that all … [Read more...] about Monterey Bay Aquarium Launches a Fishy Licensing Program With Moxie & Co.
IMG Launches Spicy New Partnership With Tabasco Hot Sauce
By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce