By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) and Riley Blake Designs have announced an upcoming co-branded fabric collection called Floral Gardens. Riley Blake Designs is a US-based quilting and sewing manufacturer that produces more than 80 fabric collections per year. The company currently holds licenses for a wide range of lifestyle, … [Read more...] about Royal Horticultural Society’s Flowery Collaboration With Riley Blake Designs
Lifestyle licensing
Authentic Brands Group Secures the Future of Rockport Footwear
By Allison WatkinsonTLL ReporterAuthentic Brands Group has acquired Rockport footwear following an approved sales transaction by the U.S. Bankruptcy Court for the district of Delaware.Authentic is a global brand development, marketing and entertainment platform that currently owns more than 40 lifestyle, entertainment and media brands. Authentic works to connect brands with its … [Read more...] about Authentic Brands Group Secures the Future of Rockport Footwear
Snoop Dogg Letting the Doggs Out With New Petwear Brand
By Gary Symons TLL Editor in Chief Perhaps it was inevitable that rap and licensing master Snoop Dogg would capitalize on his stage name for a successful pet product deal. Well, that day is here. This month Snoop Dogg announced his stylish pet wear brand Snoop Doggie Doggs, has massively expanded its retail presence, with the addition of seven new partners. Dogg … [Read more...] about Snoop Dogg Letting the Doggs Out With New Petwear Brand
Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement
By Allison Watkinson TLL Reporter TheSoul Publishing and Crayola are extending and expanding their licensing partnership following the significant growth of Crayola's digital consumer engagement. Building on their initial YouTube marketing campaign, the two companies will be expanding their agreement to include collaborations on social media platforms such as TikTok and … [Read more...] about Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement
Tivity Health Appoints IMC As Agency for Silver Sneakers Brand
By Allison Watkinson TLL Reporter Tivity Health has appointed IMC as its exclusive licensing agency for the company's SilverSneakers health and fitness brand. SilverSneakers by Tivity Health is a US-based community fitness program for Medicare-eligible Americans. The program was founded in 1992 and is available to more than 18 million people through American Medicare … [Read more...] about Tivity Health Appoints IMC As Agency for Silver Sneakers Brand
Sofas & Stuff Launches the Lindley Collection With RHS
By Allison Watkinson TLL Reporter RHS and Sofas & Stuff are launching a new licensed collection of home decoration fabrics featuring assets from the RHS Lindley Collections. Founded in 1804, the Royal Horticultural Society is the UK’s largest gardening charity. The RHS provides garden shows, scientific research, library collections, educational initiatives, and … [Read more...] about Sofas & Stuff Launches the Lindley Collection With RHS
Old World Christmas Kicks off 2023 with Four New Partnerships
By Allison Watkinson TLL Reporter The holiday ornament brand Old World Christmas has secured four new licensing partnerships for its hand-made glass ornaments. The newly licensed brands include Mars Wrigley, Major League Baseball, Norman Rockwell, and Morton Salt. Each of these brands will receive a new line of hand-painted, blown-glass ornaments designed by Old World … [Read more...] about Old World Christmas Kicks off 2023 with Four New Partnerships
Crayola and Smith Dream of a Multicolored Christmas with Goggle Collection
By Allison Watkinson TLL Reporter The Smith snowsports manufacturer has partnered with Crayola to develop a co-branded capsule collection of colorful snow goggles. The licensed snow goggle collection features hand-drawn strap designs inspired by Crayola art products. All goggle models included in the collection are designed for integration with Smith brand helmets for … [Read more...] about Crayola and Smith Dream of a Multicolored Christmas with Goggle Collection
Surge Brands Making Waves With Cigarette Boat Licensing Program
The renowned Cigarette Racing Team is looking for a surge in licensing deals, and has aptly chosen Surge Brands for the job. Surge Brands says it is partnering with the world's top offshore racing organization, Cigarette Racing Team, to develop a sophisticated global lifestyle retail program based on the high-powered, luxury performance powerboat. “We are launching our iconic … [Read more...] about Surge Brands Making Waves With Cigarette Boat Licensing Program
Trademark Licensing: Wildbrain to Unlock Partnerships For Master Lock
By Allison Watkinson TLL Reporter WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for The Master Lock Company. Under the partnership, WildBrain CPLG will have global and exclusive responsibility to handle The Master Lock Company’s properties Master Lock and SentrySafe. “This partnership with The Master Lock Company … [Read more...] about Trademark Licensing: Wildbrain to Unlock Partnerships For Master Lock