By Allison Watkinson TLL Reporter Dr. Seuss Enterprises is responding to consumer demand for location-based entertainment by expanding its relationship with Wildbrain CPLG. The licensing agency has been appointed to represent the brand's location-based entertainment (LBE) rights across the U.K., Europe and Asia-Pacific, excluding Greater China, the companies announced … [Read more...] about Dr. Seuss Taps WildBrain CPLG to Expand Location-Based Entertainment
Location Based Entertainment
Who’s News: RWS Global Adds Kathy Bagshaw and AJ Gardner in Key Roles
By Allison Watkinson TLL Reporter RWS Global has appointed two senior leaders as the company continues to scale its entertainment production and operations for parks and destination partners worldwide. Kathy Bagshaw joins as Senior Advisor, Operations, where she will focus on strengthening operational delivery across major parks, including work with Merlin … [Read more...] about Who’s News: RWS Global Adds Kathy Bagshaw and AJ Gardner in Key Roles
Care Bears Make Their First Foray Into Location-Based Entertainment
TLL Staff Cloudco Entertainment is expanding the Care Bears brand into location-based experiences with the opening of its first official Care Bears Play Area in the United States. The interactive play space is scheduled to debut in January at Barton Creek Square in Austin, Texas. Developed in collaboration with retail real estate company Simon, the Care Bears Play Area is … [Read more...] about Care Bears Make Their First Foray Into Location-Based Entertainment
Player One Opens First Ever emojiPlanet Entertainment Venue
By Gary Symons TLL Editor in Chief Player One Amusement Group has just opened the first-ever emojiPlanet entertainment venue, located in Tsawassen, British Columbia. The new facility is located in the Tsawwassen Mills facility, a major shopping centre a short drive from the Canadian port city Vancouver. The venue, located at 5000 Canoe Pass Way, is developed in a licensed … [Read more...] about Player One Opens First Ever emojiPlanet Entertainment Venue
Hasbro and Kids Entertainment for Transport Launch Peppa Pig Dubai Tour
By Allison Watkinson TLL Reporter Kids Entertainment For Transport has partnered with Hasbro to launch a licensed Peppa Pig tourism experience called the Peppa Dubai Tour. Licensed by Hasbro and operated by Kids Entertainment, the experience takes passengers on a tour of Dubai’s major landmarks in a fully customized Peppa Pig tour bus. The licensed tour also features Peppa … [Read more...] about Hasbro and Kids Entertainment for Transport Launch Peppa Pig Dubai Tour
Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
TLL Staff Licensing International has formed a strategic partnership with the International Association of Amusement Parks and Attractions (IAAPA), the leading global organization for the attractions industry. The alliance aims to deepen connections between licensing and attractions by providing members of both associations with expanded access to educational resources, … [Read more...] about Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
By Gary Symons TLL Editor in Chief The experiential entertainment leader Falcon's Creative Group has been tapped to create immersive experiences in New Murabba, a massive redevelopment of the downtown heart of Riyadh in Saudi Arabia. New Murabba has now signed a long-term strategic agreement with Falcon’s "to create visionary concepts and immersive experiences" for The … [Read more...] about Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and appointing Danielle Tanton as Director, LBE, EMEA, Experiential Strategy & Partnerships. The move reflects the company’s growing focus on experiential licensing … [Read more...] about WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
TreImage and ByFrog Co. Announce Strategic Partnership
TLL Staff TreImage LLC and ByFrog Co. have formed a strategic alliance to expand their licensing and entertainment business across North America and Latin America. The partnership aims to leverage both companies' strengths in brand licensing, live entertainment, and strategic business development. As part of this collaboration, ByFrog Co. is launching its Location-Based … [Read more...] about TreImage and ByFrog Co. Announce Strategic Partnership
RWS Global Unveils Expansion Plans with New Offices and Partnerships
TLL Staff Live entertainment specialist RWS Global has revealed its latest steps for global growth with the opening of new offices in Shanghai and Orlando. These expansions underscore the company’s commitment to revolutionizing the location-based entertainment industry and strengthening its presence in Asia and beyond, the company says. The Shanghai headquarters will … [Read more...] about RWS Global Unveils Expansion Plans with New Offices and Partnerships