By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
Mattel licensing
Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products
TLL Staff Mattel Inc. has announced the appointment of Mara Verzé as the new Head of UK Consumer Products. Verzé brings a wealth of experience from her previous role at Authentic Brands Group, where she managed renowned brands such as Nautica, Nine West, and Forever 21 across the EMEA and India regions. Ruth Henriquez, Senior Director Licensing, Publishing, and … [Read more...] about Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products
Smart Move as Barbie Dumbs Down The Flip Phone
By Gary Symons TLL Editor in Chief If you're tired of 24/7 notifications and text messages, Barbie has the phone for you. Human Mobile Devices, Europe’s largest smartphone manufacturer, has partnered with with Mattel to create the Barbie Flip Phone. The new phone caters to Gen Z and Millennials, who have been seen to decrease their time on social media in recent … [Read more...] about Smart Move as Barbie Dumbs Down The Flip Phone
Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
By Gary Symons TLL Editor in Chief Mattel is hoping for more movie magic, as it has just released a full line of fashion dolls inspired by Universal Picture's upcoming live action flick Wicked. The toyco had previously announced singing dolls representing the main characters Glinda (played by Ariana Grande) and Elphaba (Cynthia Erivo). They are now being joined by a wider … [Read more...] about Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Le Mans Revs Up Its Fashion With Anti Social Social Club Top racing brand Le Mans is adding some horsepower to its licensing, collaborating on a new fashion collection with Anti Social Social Club. ASSC is dropping its first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France. In a deal brokered by … [Read more...] about Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
By Gary Symons TLL Editor in Chief Mattel will mark the 65th anniversary of Barbie on March 9, kicking off a major licensing campaign. The campaign starts by celebrating female storytellers who have broken down barriers and inspired women and girls around the world While Barbie has hit retirement age and is in line for great discounts at the local diner, the legendary … [Read more...] about Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
Masters of the Universe Return As Characters in Stumble Guys
By Allison Watkinson TLL Reporter Mattel and Scopely have entered a licensing partnership to bring Masters of the Universe to the Stumble Guys battle royale game. This new licensing collaboration is the third time a Mattel-owned franchise has been featured in the Stumble Guys online game. “Masters of the Universe marks our third franchise integration into Stumble … [Read more...] about Masters of the Universe Return As Characters in Stumble Guys
I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
By Allison Watkinson TLL Reporter I’m The Chef Too! recently entered into a multi-year licensing agreement with Mattel for a collection of educational Barbie baking kits. I’m The Chef Too! is a monthly subscription and adventure kit company that specializes in at-home baking kits that incorporate STEM educational learning concepts. The I’m The Chef Too! product line … [Read more...] about I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
TLL Staff Barbie is celebrating the global fashion icon, supermodel, and entrepreneur Claudia Schiffer with a Barbie doll in her likeness, featuring a recreation of her iconic runway moment from the 1994 Fall/Winter Atelier Versace show. The collector's edition Barbie comes complete with a replica of the showstopping cerulean floor-length Versace gown that Schiffer wore at … [Read more...] about Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
Mattel Partners with ABRAMS, IDW for ‘Monster High’ Novels and Comics
By Gary Symons TLL Editor in Chief Mattel is launching a publishing program for its Monster High franchise with publishers ABRAMS and IDW. The Monster High publishing program will launch with two novels from ABRAMS and a comic book series by IDW, following years of demand from the brand’s dedicated fan base. Founded in 1949, ABRAMS was the first company in the … [Read more...] about Mattel Partners with ABRAMS, IDW for ‘Monster High’ Novels and Comics