By Allison Watkinson TLL Reporter Angel Reese and McDonald's have signed a partnership for a licensed meal collaboration inspired by the WNBA star. Beginning on February 10, participating McDonald's restaurants throughout the US will offer a limited-edition meal called the Angel Reese Special. The Angel Reese Special offers a saucy twist on McDonald's quarter pounder … [Read more...] about Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
McDonald’s
McDonald’s and Pokémon Launch Happy Meal Partnership
By Allison Watkinson TLL Reporter McDonald's and Pokémon have launched a licensing partnership that offers Pokémon trading cards with each McDonald's Happy Meal. Featuring four limited-edition box designs, each licensed Happy Meal includes a poster, a sticker sheet and a Pokémon Trading Card Game (TCG) booster pack. The exclusive box designs feature art of popular … [Read more...] about McDonald’s and Pokémon Launch Happy Meal Partnership
McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
By Allison Watkinson TLL Reporter McDonald's is launching a new anime and manga inspired WcDonald's promotional initiative that includes limited-edition products, packaging, animations, store events and more. "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said McDonald's USA CMO, Tariq Hassan. "The … [Read more...] about McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
Experiential, Social & Retail: Updates
Contact the editor at karina@plainlanguagemedia.com. Dr. Seuss Enterprises and its licensed partners are celebrating the graduation season with Oh, the Places You’ll Go!—for graduates young and old, rich and poor, silly and smart—with the book from Random House, a gift line from Hallmark, a Walgreens program with Vandor, and tumblers from Tervis. Funko adopts the home field of … [Read more...] about Experiential, Social & Retail: Updates
M&A & Experiential
American households are loading up on credit card debt, according to data from the Federal Reserve and a related study by WalletHub. By the end of 2017, credit card debt in the U.S. reached $1.01 trillion, beating out the previous record of $984 billion at the end of 2008 and the start of 2009, the tipping point of the Great Recession. Just this past holiday season, WalletHub … [Read more...] about M&A & Experiential
Home McFurnishings
McDonald’s has taken its brand to the fashion realm by launching its first ever lifestyle collection in Sweden. If you’re so inclined, you can buy items from the Big Mac collection such as clothing, wallpaper, bed sheets and other items emblazoned with prints of the chain’s signature sandwich, from the company’s Swedish website. … [Read more...] about Home McFurnishings