By Allison Watkinson TLL Reporter Hasbro and Amazon have announced a collaborative Peppa Pig 20th anniversary partnership for a global Peppa’s Dance Party campaign.Prominently featuring Peppa's newest single, the Piggle Wiggle, Peppa’s Dance Party will deliver a wide range of live in-person events and virtual play experiences for preschoolers and families across the globe. The … [Read more...] about Hasbro and Amazon Host Peppa Pig Dance Party Campaign
Merlin Entertainments
Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park
By Allison Watkinson TLL Reporter Hasbro and Merlin Entertainments have released details on the officially licensed Peppa Pig theme park under construction in North Texas. Located in North Richland Hills, the upcoming theme park will include an assortment of rides, play areas and attractions based on licensed characters from Hasbro's Peppa Pig franchise. Scheduled to open in … [Read more...] about Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park
Peppa Pig Theme Park Under Construction in Germany
By Allison WatkinsonTLL ReporterHasbro and Merlin Entertainments have released new information on the construction of Peppa Pig Park Günzburg.“Merlin has been a trusted partner for the last six years and we are thrilled to continue our journey with them to bring more Peppa experiences to fans globally, including this exciting addition of a new Peppa Pig Park in Gunzburg, … [Read more...] about Peppa Pig Theme Park Under Construction in Germany
Merlin and Hasbro to Open a Second Peppa Pig Theme Park
By Allison Watkinson TLL Reporter Merlin Entertainments is opening a second licensed Peppa Pig attraction in the U.S. as part of their ongoing licensing agreement with Hasbro. Merlin Entertainments is a global location-based, family entertainment company. The company currently operates more than 140 attractions, 23 hotels and six holiday villages across four … [Read more...] about Merlin and Hasbro to Open a Second Peppa Pig Theme Park
Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York
By Allison WatkinsonTLL Reporter Madame Tussauds New York and Warner Bros. Discovery Global Themed Entertainment are opening a horror-themed exhibit called Warner Bros. Icons of Horror. Madame Tussauds New York is an interactive wax museum that specializes in creating realistic figures based on celebrities, fictional characters, world leaders and more. The museum features … [Read more...] about Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York
Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal
By Allison Watkinson TLL Reporter Merlin Entertainment has entered into a formal, multi-territory, licensing exclusivity agreement with Sony Pictures Entertainment for the studio’s Jumanji film franchise. The licensing exclusivity agreement will extend across Europe and North America. Merlin Entertainment is a global leader in location- based entertainment and visitor … [Read more...] about Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal
Peppa Pig Theme Park To Open at LEGOLAND Florida
Thanks to the soaring popularity of Peppa Pig, families will squeal with delight in 2022 as they jump into the playful world of Peppa Pig for an unforgettable day of adventure at the World’s First Peppa Pig Theme Park, built out as part of the LEGOLAND Florida Resort. Designed to be the ultimate day trip for little ones, the all-new standalone theme park will feature multiple … [Read more...] about Peppa Pig Theme Park To Open at LEGOLAND Florida
M&A, Experiential & Legal
Universal Brand Development and Film Concerts Live! launch Jurassic World in Concert; the world premiere features the National Symphony Orchestra performing the complete Jurassic World score live as the 2015 movie is projected in HD onto a massive screen. The opening night will take place on May 30 with a special concert at the Kennedy Center in Washington D.C. This is a … [Read more...] about M&A, Experiential & Legal
Experiential & Social Activations
Hasbro and Cityneon bring interactive exhibition Transformers Autobot Alliance to China in December 2017. The launch follows years of R&D—the walk-through exhibit is the first of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the Transformers brand. It will debut in … [Read more...] about Experiential & Social Activations