By Allison Watkinson TLL Reporter Hunter Price has been selected as the consumer product partner for the licensed L.O.L. Surprise! Loves Crayola collaboration in the UK and European regions. The L.O.L. Surprise! Loves Crayola collaboration will include an extensive collection of products across a wide range of retail categories such as playsets, accessories, bags, games, … [Read more...] about Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration
MGA Entertainment
Nelvana Named Canadian Licensing Agency for MGA Entertainment
By Allison Watkinson TLL Reporter Nelvana has signed a licensing and consumer product representation agreement with MGA Entertainment for the company's Canadian expansion initiatives. A subsidiary of Corus Entertainment, Nelvana is an entertainment company and licensing agency that specializes in producing and distributing branded children's entertainment, in addition to … [Read more...] about Nelvana Named Canadian Licensing Agency for MGA Entertainment
Earthbound Brokers Deal for Little Tykes x Girl Scouts Cookie Booth
By Gary Symons TLL Editor in Chief When you have little tikes selling Girl Scout cookies at a booth, doesn't it just make sense to have an actual Little Tikes cookie booth? Well, apparently the Girl Scouts of the USA thought so. The Little Tikes Company has partnered with Girl Scouts of the USA to introduce the Little Tikes 2-in-1 Girl Scout Cookie Booth … [Read more...] about Earthbound Brokers Deal for Little Tykes x Girl Scouts Cookie Booth
Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
By Allison WatkinsonTLL ReporterMGA Entertainment's Bratz fashion doll brand is partnering with Kylie Jenner for a line of limited-edition Bratz x Kylie Collectibles.The new licensed Kylie Jenner collection marks the first time that a celebrity has been featured as a Bratz doll. “This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s … [Read more...] about Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
MGA Makes a Half-Billion Move Into Animation, Acquires Pixel Zoo
By Gary Symons TLL Editor in Chief MGA Entertainment, Inc. (MGA) has unveiled MGA Studios, an independent subsidiary backed with more than a half billion dollars in cash and assets. MGA also announced it has acquired Pixel Zoo Animation, a leading global digital animation studio, as MGA Studio's first acquistion. The company says the big move underscores MGA’s continued … [Read more...] about MGA Makes a Half-Billion Move Into Animation, Acquires Pixel Zoo
MGA Toy Line Gets The Netflix Treatment
MGA Entertainment's newest line of fashion dolls, Rainbow High, has debuted with its first episode of a new series on Netflix, which aired March 29. The line of dolls had rose quickly in popularity since their release. According to The NPD Group, Rainbow High was the number one new toy, #6 among all dolls, and #3 in the category for fashion dolls and accessories. Now the hit … [Read more...] about MGA Toy Line Gets The Netflix Treatment
Magic Star and MGA Entertainment Collaborate On LOL Surprise Project
Magic Star, the entertainment label for Sony Music UK, has announced a partnership with global toy company MGA Entertainment on a worldwide, exclusive music partnership deal that will support the global top toy brand, LOL Surprise. Under the agreement Magic Star will work with Sony Music Entertainment’s (SME) record labels in more than 40 markets around the world, including … [Read more...] about Magic Star and MGA Entertainment Collaborate On LOL Surprise Project
IT’SUGAR NoHo: Pink, Sweet & Raunchy
Every once in a while, we like to get out of the office and do some window shopping. Have requests for a future store check? Contact the editor at karina@plainlanguagemedia.com with the stores you'd like to see in the New York City area. This month, we checked out a confectionery retailer that seeks to indulge pop culture trends as well as a sweeth tooth. Founded in 2006 by … [Read more...] about IT’SUGAR NoHo: Pink, Sweet & Raunchy
L.O.L. Surprise! Sweeps Toy & License of the Year Awards
This year, L.O.L. Surprise! by MGA Entertainment received the distinguished “Toy of the Year” and "License of the Year" awards at the 19th Annual Toy of the Year (TOTY) Awards. MGAE took home two more awards in the Doll and Playset (tied) categories for a total of four honors. Lego tied for the most number of awards with four of its own: Collectible, Construction Toy, Playset … [Read more...] about L.O.L. Surprise! Sweeps Toy & License of the Year Awards
What’s the [Toy] Story? Same as Last Year, Just Better!
Contact the editor at karina@plainlanguagemedia.com Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year's—only more nuanced, thoughtful, and developed. The good news this year: No one's freaking out about the ability of America's largest toy retailer to actually pay its vendors. More … [Read more...] about What’s the [Toy] Story? Same as Last Year, Just Better!