By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
MMA
Panini America Steps Into the Ring with Professional Fighters League
By Allison Watkinson TLL Reporter Panini America and the Professional Fighters League (PFL) have announced a multi-year licensing partnership for sports trading cards. Professional Fighters League is a global mixed-martial arts league that includes distinct features, including a sports-season format and a proprietary technology system called PFL … [Read more...] about Panini America Steps Into the Ring with Professional Fighters League
Who’s News: UFC Promotes Meghan Mernin to VP of Licensing
By Allison Watkinson TLL Reporter UFC is promoting Meghan Mernin to the position of VP of licensing for global consumer products.Since Mernin initially joined UFC in 2021, she has worked to drive new business for the MMA organization and establish a specialized licensing program for the company's niche market.Mernin has also been responsible for securing and directing UFC’s … [Read more...] about Who’s News: UFC Promotes Meghan Mernin to VP of Licensing