By Allison Watkinson TLL Reporter Surge Brands has been appointed global licensing agent for Skip Barber Racing School, revving up for an expanded consumer products push from one of motorsports’ most enduring training institutions. Founded in 1975 by Motorsports Hall of Fame inductee John “Skip” Barber, the Skip Barber Racing School marks its 50th anniversary this year with … [Read more...] about Surge Brands Brings Licensing Horsepower to Skip Barber Racing School
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Axil Develops Monster Jam Hearing Protection
By Allison Watkinson TLL Reporter Feld Entertainment has signed a multi-year licensing deal with AXIL Brands for Monster Jam-inspired hearing protection products. Under the terms of the agreement, AXIL will maunfacture and sell licensed Monster Jam earbuds, hearing devices, earmuffs and ear plugs through a network of distribution channels across the US. Designed for … [Read more...] about Axil Develops Monster Jam Hearing Protection
Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Formula 1 and Mattel have launched a global multi-year partnership for fan activations and licensed Hot Wheels products inspired by the Formula 1 racing brand. “Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit," said Mattel EVP, Roberto Stanichi. "It will bring two … [Read more...] about Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand
By Allison Watkinson TLL Reporter JCB has secured a multi-year licensing partnership with Monster Jam as the motorsports brands' official heavy equipment partner.Monster Jam is a live sports brand that is operated by Feld Entertainment's arena and stadium event division Feld Motor Sports. Monster Jam events typically include racing, two-wheel trick, and freestyle monster truck … [Read more...] about JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand