The Licensing Letter

Music Licensing

Monster High Fright Song Gets Glam Remake From Katseye 

By Allison Watkinson TLL Reporter Mattel has partnered with the Katseye girl group for a musical Monster High collaboration and custom doll promotion. The Monster High collaboration offers an updated version of the brand's Fright Song anthem by Katseye, along with a licensed music video that features each member's monster personas. Katseye's new version of the … [Read more...] about Monster High Fright Song Gets Glam Remake From Katseye 

Global Merchandising Services Brings Backstreet Boys Back to Licensing

By Allison Watkinson TLL Reporter Global Merchandising Services has signed a slate of new licensing partners to promote the Backstreet Boys' Las Vegas Sphere residency. “This residency at Sphere is the start of a bold new chapter for us,” said the Backstreet Boys. “We’re incredibly grateful to work with Global Merchandising and all of these amazing partners who share our … [Read more...] about Global Merchandising Services Brings Backstreet Boys Back to Licensing

Levi’s Celebrates Oasis Reunion Tour with New Collection

By Allison Watkinson TLL Reporter Levi Strauss & Co. has partnered with Oasis to launch a licensed collection that commemorates the band's 2025 reunion tour. The collection offers a selection of band t-shirts, long-sleeves and denim apparel with design accents like Manchester City colors, Levi’s woven brand labels from the 1990's and vintage Oasis logo … [Read more...] about Levi’s Celebrates Oasis Reunion Tour with New Collection

Who’s News: Wasserman Music Expands Artist Services With Key Hires

Left to right in photo: New Wasserman Music executives Emily Kennedy (Vice President, Business Development, Pop), Michael Delle Donne (Vice President, Digital Partnerships), and Lydia Barry (Vice President, Marketing & Communications). TLL Staff Wasserman Music has announced the addition of three senior executives to its expanding Artist Services team. Wasserman says … [Read more...] about Who’s News: Wasserman Music Expands Artist Services With Key Hires

Selfridges Celebrates Black Sabbath with In-Store Experience

By Allison Watkinson TLL Reporter Selfridges has partnered with Black Sabbath and Bravado for a licensed fan experience inspired by the band's final UK show. Designed to celebrate Black Sabbath's upcoming Birmingham show, Back To The Beginning, the immersive fan experience will offer merchandise, live mural artwork, themed decorations, photo opportunities and more. Open … [Read more...] about Selfridges Celebrates Black Sabbath with In-Store Experience

Jeni’s Ice Creams Launches Tasty Partnership with Goose

By Allison Watkinson TLL Reporter Jeni's Splendid Ice Creams' has teamed up with the Goose rock band for a licensed flavor called Goose Tracks. The limited-edition ice cream features a blend of red raspberries and blackberries, with layers of bittersweet chocolate flakes. Designed to promote Goose's latest album, Everything Must Go, the licensed ice cream pint features … [Read more...] about Jeni’s Ice Creams Launches Tasty Partnership with Goose

Katseye Music Group Comes to Toca Boca World

By Allison Watkinson TLL Reporter Spin Master's Toca Boca studio has partnered with the Katseye music group to bring them into the Toca Boca World digital game. Launched June 10, the partnership has introduced licensed guest characters that reflect the Katseye members as characters within Toca Boca World. "Our fans have been a part of our journey since our creation and now … [Read more...] about Katseye Music Group Comes to Toca Boca World

Taylor Swift Reclaims Ownership of Her First Six Albums

By Gary Symons TLL Editor in Chief Taylor Swift has officially regained ownership of the master recordings of her first six albums, marking the end of a lengthy dispute over the rights to her early music. Swift announced the acquisition on her official website, calling it a long-awaited resolution. “All of the music I've ever made now belongs to me,” she wrote, describing … [Read more...] about Taylor Swift Reclaims Ownership of Her First Six Albums

Who’s News: Wasserman Music Hires Two New Executives

By Allison Watkinson TLL Reporter Wasserman Music has added two executive hires to its hip-hop and R&B division to expand its global festivals and artist representation teams. The two appointments to the division include Jazmyn Griffin as the new director of the company's global festivals team and Tessie Lammle as director and agent for hip-hop and R&B artist … [Read more...] about Who’s News: Wasserman Music Hires Two New Executives