By Gary Symons TLL Editor in Chief Stranger Things indeed! Netflix is taking its intellectual property beyond streaming with the debut of Netflix House, a chain of permanent attractions designed to showcase its most popular original series through immersive, licensed experiences. The move follows rapid growth in the location-based entertainment sector, which has seen dozens … [Read more...] about Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
Netflix licensing
Shop Emily in Paris Fashion With Google Lens Technology
By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology
Feature: Licensing Opportunities Revealed in Netflix Viewing Reports
By Gary Symons TLL Editor in Chief Licensing specialists spend a lot of time figuring out the next hot thing in entertainment, making the Netflix Engagement Report required reading. Netflix has published its second edition of What We Watched: A Netflix Engagement Report, capturing Netflix viewership from July to December 2023. This report covers 99% of all viewing on … [Read more...] about Feature: Licensing Opportunities Revealed in Netflix Viewing Reports
Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Rimmel has partnered with Marvel to launch a new makeup collection to celebrate Sony's upcoming Madame Web movie. The film tells the origin story of one of Marvel publishing's most enigmatic heroines in this spin-off from the Spider-Man comics. The film stars Dakota Johnson as Cassandra Webb, Sydney Sweeney, Isabella Merced and Celeste O'Connor. The products in the … [Read more...] about Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees
By Gary Symons TLL Editor in Chief Talk about a royal reception! The skincare company Elemis has become one of the first companies to gain a licensing deal from the hit Netflix spinoff Queen Charlotte: A Bridgerton Story. The collaboration has resulted in an exclusive collection based on the show, produced by Netflix and Shondaland. Elemis says "the collaboration … [Read more...] about Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees
Fans Get a Kick Out of New Cobra Kai Video Game
By Allison Watkinson TLL Reporter Sony Pictures Television and GameMill Entertainment have released a new licensed video game based on the Cobra Kai TV series. The video game is called Cobra Kai 2: Dojos Rising. It serves as a sequel to the first licensed video game, Cobra Kai: The Karate Kid Saga Continues. The game is inspired by the action-comedy series, Cobra Kai, … [Read more...] about Fans Get a Kick Out of New Cobra Kai Video Game
Cobra Kai Sees Massive Expansion in Licensing For Season 5
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products has announced an expansion to its Cobra Kai consumer products program for the series' fifth season release. Building upon the success of several multi-layered partnerships in 2021, the global consumer products program will feature expansions in categories including interactive gaming, apparel, toys, home goods, … [Read more...] about Cobra Kai Sees Massive Expansion in Licensing For Season 5
Stranger Things Sets All-Time Viewing Record for Streaming TV
By Gary Symons TLL Editor in Chief The evil creature Vecna may or may not succeed in taking over the world, but there's no question the Netflix horror series Stranger Things already has. The quirky series Stranger Things has smashed the record for streaming views, amassing 7.2 billion minutes of viewing for the week May 30 to June 5. That's the highest weekly total for any show … [Read more...] about Stranger Things Sets All-Time Viewing Record for Streaming TV
Cartoon Saloon BD to Oversee Licensing For My Father’s Dragon
By Allison Watkinson TLL Reporter Licensing for the Netflix film My Father's Dragon will be handled by Cartoon Saloon Brand Development, a division of the animation studio. My Father's Dragon is produced by Cartoon Saloon, a five-time Academy Award, Golden Globe, BAFTA, and Emmy-nominated animation studio. While most films get outside representation for licensing campaigns, … [Read more...] about Cartoon Saloon BD to Oversee Licensing For My Father’s Dragon
Netflix Woes Just Beginning As It Loses Key Show Licenses
By Gary Symons TLL Editor in Chief Netflix faces an existential threat as it will soon lose the licenses for many of its most-viewed shows to rival streaming services. The streaming pioneer is rightly lauded for leading the way for the entire industry, with a business model that dismantled Blockbuster and posed the upstart streamer as a bona fide threat to traditional … [Read more...] about Netflix Woes Just Beginning As It Loses Key Show Licenses