MGA Entertainment's newest line of fashion dolls, Rainbow High, has debuted with its first episode of a new series on Netflix, which aired March 29. The line of dolls had rose quickly in popularity since their release. According to The NPD Group, Rainbow High was the number one new toy, #6 among all dolls, and #3 in the category for fashion dolls and accessories. Now the hit … [Read more...] about MGA Toy Line Gets The Netflix Treatment
Netflix
VIZ Media Hires Former Netflix Licensing Chief Laurie Takaragawa
VIZ Media announced it's made a major addition to its licensing team, hiring Laura Takaragawa, the Head of Consumer Licensing at Netflix, as its new VP of Consumer Products Licensing & Promotions. Viz says the newly created position will allow for the integration of all of VIZ Media's licensed merchandise, collaborations, interactive and digital games, LBE, and promotions … [Read more...] about VIZ Media Hires Former Netflix Licensing Chief Laurie Takaragawa
Penguin Random House Lands Netflix Deal For Redwall
Publishing giant Penguin Random House has inked a potentially lucrative deal with Netflix for the rights to all 23 books in the popular Redwall series, by author Brian Jaques. The world's dominant streamer is now planning an animated feature film and TV series based on the animal adventure franchise, which is aimed at a middle school children's audience. The Redwall series … [Read more...] about Penguin Random House Lands Netflix Deal For Redwall
Rainbow Named Exclusive Licensor of FATE: The Winx Saga
The Italian content conglomerate Rainbow has been named the exclusive global Consumer Products licensor of FATE: The Winx Saga, the breakout Netflix original live action hit for the YA audience available in 190 countries. FATE: The Winx Saga is Netflix’s six-episode live action reimagining of the Winx Club animated saga, an evergreen brand that has been thrilling audiences … [Read more...] about Rainbow Named Exclusive Licensor of FATE: The Winx Saga
Netflix Snags Senior Producer From Disney+, While Facing Lawsuit for ‘Poaching’ Employees
Netflix has confirmed the hire of Dan Silver, VP of Non-fiction Originals at Disney+, to become its Director of Documentary Feature Films, reporting to Lisa Nishimura, VP of Independent Film and Documentary Features. The move comes as Netflix coincidentally faces another lawsuit—this time from Activision—over its allegedly aggressive hiring practices. Silver was a highly … [Read more...] about Netflix Snags Senior Producer From Disney+, While Facing Lawsuit for ‘Poaching’ Employees
NRG Survey Reveals Top 20 Entertainment Franchises
By Gary Symons Editor in Chief, The Licensing Letter If you're in licensing, your job depends on picking the winning brands and franchises that people will want to see in their toys, clothing and various retail products. National Research Group just made that job easier, releasing their list of the most successful and popular franchises in the entertainment industry, … [Read more...] about NRG Survey Reveals Top 20 Entertainment Franchises
Canadian Bill Could Change the Game for Streaming Services
By Gary Symons Nov. 4, 2020 The federal government in Canada has tabled a bill proposing amendments to its Broadcasting Act that will force major changes for streaming services like Netflix, Crave, Disney+, Amazon Prime and Spotify, as well as for non-Canadian licensees. The changes affect a market of 39 million people - about the size of California - and will result in … [Read more...] about Canadian Bill Could Change the Game for Streaming Services
Who’s News: July 2020
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Spin Master hires Heather Oster as … [Read more...] about Who’s News: July 2020
Who’s News: August 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Netflix appoints Jackie Lee-Joe as … [Read more...] about Who’s News: August 2019
IT’SUGAR NoHo: Pink, Sweet & Raunchy
Every once in a while, we like to get out of the office and do some window shopping. Have requests for a future store check? Contact the editor at karina@plainlanguagemedia.com with the stores you'd like to see in the New York City area. This month, we checked out a confectionery retailer that seeks to indulge pop culture trends as well as a sweeth tooth. Founded in 2006 by … [Read more...] about IT’SUGAR NoHo: Pink, Sweet & Raunchy