By Allison Watkinson TLL Reporter Earthbound has been selected to represent the NFL athlete twins, Shaquem and Shaquill Griffin, for a fashion-focused licensing program. As the Griffin twins licensing representative, Earthbound will focus on securing partnerships that align with the pro athlete duo's passion for fashion, adaptive apparel and training gear. Shaquem … [Read more...] about Earthbound Announces Partnership with the Griffin Twins
NFL
Why the Sports Licensing and Tailgate Show is a Must in 2025
By Gary Symons TLL Editor in Chief You have less than two weeks left before the biggest trade show in sports licensing begins at the Las Vegas Convention Center, starting January 22. The Sports Licensing and Tailgate Show (SLATS or the Tailgate Show) has 100 new exhibitors this year, adding up to a staggering 375 brands represented at what has become the sector's … [Read more...] about Why the Sports Licensing and Tailgate Show is a Must in 2025
Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences
By Allison Watkinson TLL Reporter Netflix and Voldex have developed immersive NFL Christmas Games-inspired events on the Nextworld and NFL Universe Football experiences within the Roblox platform. Streaming live on Netflix, the NFL Christmas Games features teams like the Kansas City Chiefs, Baltimore Ravens, Pittsburgh Steelers and Houston Texans as they compete in football … [Read more...] about Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences
Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
The collectiles and card company Panini America has announced its second collaboration with Reebok to represent football star Emmitt Smith. The collection includes footwear, apparel and trading cards and came out June 14. Commemorating the release, each Panini x Reebok ES22 Color Blast pair of shoes purchased will come with a limited-edition Panini x Reebok Prizm Emmitt Smith … [Read more...] about Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal
By Allison Watkinson TLL Reporter Electronic Arts and the National Football League has announced a multi-year partnership renewal for the EA Sports Madden NFL Championship Series. The Madden NFL Championship Series is a series of competitive esports events for the popular video game, EA Sports Madden NFL 22. The game is developed by Electronic Arts, a global leader in … [Read more...] about Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal
Under Armour Slashed Sponsorships in 2020
The sporting gear company Under Armour has been shedding sponsorship deals over the past year, and now we know how deep the cuts have gone. Under Armour Inc. released its annual report in late February, which shows the company slashing its sponsorship spending by an astounding 47 per cent in a single year. The cuts reduce Under Armour's spending on sponsorships from $679.1 … [Read more...] about Under Armour Slashed Sponsorships in 2020
Under Armour Ending Licensing Deal With NFL
Sports clothing and equipment company Under Armour is preparing to end its licensing contract with the National Football League, according to a report in the Financial Times. Under Armour has not officially confirmed the contract termination, but the Financial Times reported this week the deal will end later this year. The company's licensing deal with the NFL allowed the brand … [Read more...] about Under Armour Ending Licensing Deal With NFL
Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More
Contact the editor at karina@plainlanguagemedia.com Warner Bros. and Monlove are bringing Scooby-Doo and the gang on tour in 2020. The Canadian prodco is touring live show Scooby-Doo and the Lost City of Gold across 30 countries over 5 years. GarfieldEATS his way to Canada after the concept restaurant launched last year in Dubai in a partnership between Paws Inc. and venture … [Read more...] about Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More
Tom Brady Leads Licensed NFL Player Sales in 2018-19
Contact the editor at karina@plainlanguagemedia.com No matter what happens out in the field, the real MVP of the 2018-19 NFL season is—quite literally—Tom Brady, according to both the NFLPA's top 50 players list and NFLshop.com's list of top-selling jerseys. Speaking of the Superbowl, the New England Patriots and the Los Angeles Rams contributed three players each to the … [Read more...] about Tom Brady Leads Licensed NFL Player Sales in 2018-19
What’s Your Position? Offensive Players Lead NFL Licensed Retail Sales
Contact the editor at karina@plainlanguagemedia.com When it comes to generating licensed retail sales, quarterbacks dominate the playing field. Quarterbacks dominated this year's NFPLA top 50 players list, taking nearly half of the top 50 slots with 46% share in the 2018-19 season—with six of the top 10 players occupying that position. They were followed by wide receivers … [Read more...] about What’s Your Position? Offensive Players Lead NFL Licensed Retail Sales