Hasbro opens a new film studio, Allspark Pictures, to be led by Greg Mooradian. Mooradian will begin overseeing the division's film and television production in January. Italian prodco Rainbow acquires a majority stake in entertainment media group Iven. The first collaboration is an untitled young adult TV series based on a graphic novel; the second a theatrical adaptation of … [Read more...] about New Content Generation & Experiential News
Nickelodeon
Looking Back: A History of the $100M+ Entertainment/Character Brand List
By Karina Masolova, karina@plainlanguagemedia.com As we update our annual list of entertainment/character properties that generate over $100 million in licensed retail sales in the U.S./Canada, let's take a moment to look back through the history of the list and its major trends. Namely: The $100 million club is getting bigger, and The immense staying power of brands … [Read more...] about Looking Back: A History of the $100M+ Entertainment/Character Brand List
Who’s News — 9/18/2017
Julia Jensen is SVP, Publicity & Communications for Warner Bros. Entertainment Consumer Products. Nickelodeon names Jose L. Castro as SVP Softlines. Castro will manage existing partnerships and develop new business opportunities across all categories including apparel, accessories, and home goods. He will also serve as the liaison for all global fashion collaborations and … [Read more...] about Who’s News — 9/18/2017
Retailer’s Top Toys of the 2017 Holiday Season
By Karina Masolova, karina@plainlanguagemedia.com The top toy lists from Toys 'R' Us, Target, Amazon, Walmart, and Kohl's are out! Just over one-third of the top toys of the holiday season are licensed offerings. This year, we've identified which toys are licensed, their respective manufacturer, and which are exclusive to the retailer. See the complete list below. In 2016, … [Read more...] about Retailer’s Top Toys of the 2017 Holiday Season
Roundup: Promotional Partnerships
Real Madrid's official console partner is Xbox. To celebrate, Xbox will host a series of events at Microsoft Stores throughout the U.S. during Real Madrid’s U.S. Summer Tour. Betty Boop is the new face of Foulbi Co., Ltd.'s J-esthetic—over 100 esthetic salons and day spas. The campaign includes a commercial as well as print and digital ads. The Goodyear Tire & Rubber Co. … [Read more...] about Roundup: Promotional Partnerships
Experiential Roundup
Nickelodeon and Spin Master take Paw Patrol to Visionworks locations as part of a back-to-school initiative. Kids who have completed their annual eye exam get a free gift, which includes a Paw Patrol activity sheet, crayons, stickers, and a character mask. Beginning this July, the retailer will also debut it first-ever kids’ line of Paw Patrol frames, designed and distributed … [Read more...] about Experiential Roundup
Who’s News
Rovio names Simo Hämäläinen as the new head of its brand licensing business. Firefly Brand Management promotes Pamela Harris to VP. She will continue to develop and direct the sales and licensing programs for clients including: Zoltar, Bob Ross, Jimi Hendrix, Pink’s Hot Dogs, Laura Ashley, Hell’s Kitchen, Legends Football League, and key entertainment properties from Endemol … [Read more...] about Who’s News
Licensed Nominations Make Up a Quarter of Nominations for Daytime Emmys
This year's list of nominees for the 44th annual Daytime Emmy Awards are out, and 23 TV shows with current licensing programs have a strong showing—snagging one-forth of nominations overall. The winners in top categories will receive their awards on April 30 from the National Academy of Television Arts & Sciences. Here are the highlights: DreamWorks leads with 18 … [Read more...] about Licensed Nominations Make Up a Quarter of Nominations for Daytime Emmys
Who’s News
Open call Looking to hire or be hired? Contact our business development team to feature your listing on TLL. Just want to feature your new hires? Contact editorial. Illumination Entertainment taps former Jim Henson Co. President Peter Schube as COO, replacing Natalie Fischer. Also hired are Scott Broock, as EVP Digital Strategy & Innovation and Latifa Ouaou, as Executive … [Read more...] about Who’s News
Collectibles, Preschool Snag Top Toys of the Year
Congrats to the winners of the 17th annual Toy of the Year Awards, hosted by the The Toy Industry Association (TIA). LEGO and Spin Master snagged three awards this year, while Funko and Mattel had two each. The Toy of the Year went to LEGO Friends Amusement Park Roller Coaster from LEGO, while the People’s Choice award went to Pop! from Funko. Seven out of the 14 total … [Read more...] about Collectibles, Preschool Snag Top Toys of the Year