Viacom International Media Networks’ VP Intl. Brand Management Charlotte Castillo has been promoted to SVP Brand Management & Creative for Nickelodeon and Viacom Consumer Products (NVCP). Seth Marks, former SVP Merchandising & Strategic Sourcing for Overstock.com, has joined Kmart as Head Strategic Merchandising. Jarrod Weber has been promoted to EVP Fashion at … [Read more...] about Who’s News
Nickelodeon
Internet Changes Dynamics of Kids’ TV
By Marcy Magiera Earlier this month, as much of the television industry was preparing to travel to France for market MIPCOM and its children's programming section, MIPJunior, Netflix announced that it will add seven new original series for older kids to its streaming service beginning this December. The slate, which includes shows based on established brands including LEGO and … [Read more...] about Internet Changes Dynamics of Kids’ TV
Who’s News
Brad Globe steps down as President of Warner Bros. Consumer Products this spring with current DC Entertainment President & CCO Warner Bros. Interactive Entertainment Diane Nelson to oversee the division until a successor is named. Ian Rogers, the Senior Director Apple Music who created the online radio station Beats 1, moves to LVMH as Chief Digital Officer where he will … [Read more...] about Who’s News
Ninja Turtles Tops $1 Billions
Global retail sales of Teenage Mutant Ninja Turtles exceeded $1 billion in 2014, according to a Viacom International Media Networks executive at a Nickelodeon-Viacom Australian media event. “Turtles are a bigger consumer products success story than we ever imagined,” said the exec. The company also has aggressive plans to keep Turtles momentum alive in 2016, including a second … [Read more...] about Ninja Turtles Tops $1 Billions
More Preschool Properties Originating Outside U.S.
The $10.6 billion worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture (see pie chart, below), according to The Licensing Letter’s just-published all-new 2nd edition of “The Global Market for Licensed Preschool Properties.” Because most preschoolers can’t read, … [Read more...] about More Preschool Properties Originating Outside U.S.
Fighting Obesity In the Produce Aisle
With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa. Some examples within the last year or so: Sesame Workshop, the Produce Marketing Association, and the Partnership for a Healthier America forged a deal … [Read more...] about Fighting Obesity In the Produce Aisle
Iconix: Owning (and Licensing) is Believing
Iconix has $750 million in go-forward guaranteed minimum royalties for 2015, excluding renewals, the company reported in the course of its analysts’ call following release of its third-quarter 2014 results. The company has renewed four major DTR agreements under the same terms as the prior deals: Danskin Now (Walmart), Mudd (Kohl’s), Material Girl (Macy’s), and Fieldcrest … [Read more...] about Iconix: Owning (and Licensing) is Believing