By Allison Watkinson TLL Reporter Kool-Aid and Nike have launched a licensing collaboration with NBA star Ja Morant for two limited-edition custom sneaker drops. Adding to Nike's existing line of Ja Morant products, the company's product development team drew inspiration from Morant’s favorite Kool-Aid flavors for the design of the licensed sneakers. “I remember my grandma … [Read more...] about Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant
Nike licensing
NFL Extends Nike Partnership Through 2038
By Gary Symons TLL Editor in Chief Nike has successfully negotiated a massive, 10-year expansion of its already lengthy partnership with the National Football League. The 12-year collaboration with the NFL is among the company's most important partnerships, and has also been a huge benefit to the league. The parties have now decided to eliminate any uncertainty … [Read more...] about NFL Extends Nike Partnership Through 2038
Lego Signs Major Partnership Deal With Sports Giant Nike
By Allison Watkinson TLL Reporter The Lego Group has signed a multi-year partnership with Nike for a series of co-branded products, content and experiences focused on sports and play. "At the Lego Group, we believe in the power of play to inspire and develop the builders of tomorrow," said Lego Group VP, Alero Akuya. "By combining the creativity of Lego play with the … [Read more...] about Lego Signs Major Partnership Deal With Sports Giant Nike
Nike Signs Historic 12-Year Partnership Extension with NBA, WNBA
By Allison Watkinson TLL Reporter Nike has signed a multi-year extension to its global outfitting, merchandising, marketing and content agreement with the NBA and the WNBA. The renewal of the official licensing agreement follows eight years of service since the outfitting, merchandising, marketing and content partnership first began in 2015. Under the terms of the … [Read more...] about Nike Signs Historic 12-Year Partnership Extension with NBA, WNBA
A’ja Wilson: Of Course She Has a Nike Shoe!
Nike Signs WNBA Star A'ja Wilson as Signature Athlete By Gary Symons TLL Editor in Chief Sportswear giant Nike has signed A'ja Wilson as its latest signature athlete, and has created a new branded shoe in her name. Nike says the move marks the next chapter of its partnership with one of the greatest athletes in basketball today. As part of their collaboration, Nike … [Read more...] about A’ja Wilson: Of Course She Has a Nike Shoe!
Caitlin Clark to Sign Landmark Deal With Nike
By Gary Symons TLL Editor in Chief NCAA basketball star Caitlin Clark is on the verge of scoring another slam dunk for women's sports. The University of Iowa star and number one pick in the WNBA draft is reportedly about to sign a record-setting, $28 million contract with Nike. According to reporting by The Wall Street Journal and The Athletic, the deal will span eight … [Read more...] about Caitlin Clark to Sign Landmark Deal With Nike
Nike Suing Sneaker Designer on Allegations of Trademark Infringement
By Gary Symons TLL Editor in Chief Footwear and fitness giant Nike is suing a small sneaker designer for allegedly putting out copies of its Air Jordan 1 High sneakers. In a complaint filed in New Jersey District Court Jan. 25, Nike called Global Heartbreak founder Naadier Riles a "bootlegger" (pun intended?), saying the designer essentially copied its Air Jordans, and put … [Read more...] about Nike Suing Sneaker Designer on Allegations of Trademark Infringement
Nike and Tiger Woods End Historic 27-Year Partnership
By Gary SymonsTLL Editor in Chief Golf legend Tiger Woods and Nike have ended their historic, half-billion dollar partnership after 27 years. The storied golfer broke barriers when he signed a $40 million contract with Nike that, at the time, many people thought was massively overvalued. But neither Nike nor Woods thought so, and over the years that partnership became … [Read more...] about Nike and Tiger Woods End Historic 27-Year Partnership