The Licensing Letter

NIL licensing

Panini and Brandr Partner on Collegiate NIL Licensing

By Gary Symons TLL Editor in Chief Panini America has signed a multi-year partnership with the leading 'NIL' licensing agency The Brandr Group. The move comes as Panini works to strengthen and expand its presence and its product offerings in the Name, Image and Likeness sector. That sector got a major boost in July, 2021, when the NCAA changed its rules to allow … [Read more...] about Panini and Brandr Partner on Collegiate NIL Licensing

Panini Aims to Give All College Athletes Their Own Trading Card

By Gary Symons TLL Editor in Chief Panini America has the ambitious goal of creating a trading card for every college athlete who wants one. Panini is a top player in the sports and entertainment collectibles category, but even for them this is a tall order. The idea is to create a new platform to engage and benefit NCAA athletes with a dedicated platform for Name … [Read more...] about Panini Aims to Give All College Athletes Their Own Trading Card

Caitlin Clark to Sign Landmark Deal With Nike

By Gary Symons TLL Editor in Chief NCAA basketball star Caitlin Clark is on the verge of scoring another slam dunk for women's sports. The University of Iowa star and number one pick in the WNBA draft is reportedly about to sign a record-setting, $28 million contract with Nike. According to reporting by The Wall Street Journal and The Athletic, the deal will span eight … [Read more...] about Caitlin Clark to Sign Landmark Deal With Nike

Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes

By Allison Watkinson TLL Reporter Sprouts Farmers Market is marking Women's History Month by supporting eight new Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. Sprouts is a long-term and dedicated supporter of women's sports. To date, Sprouts has executed more than 150 female athlete deals through NIL … [Read more...] about Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes

Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

By Gary Symons TLL Editor in Chief Perry Ellis is on to a winning strategy, partnering with star NFL player Tua Tagovailoa, the starting quarterback for the Miami Dolphins. Under the terms of the deal, Tagovailoa will serve as the global ambassador for the brand, which will include the launch of a branded collection set to debut in summer 2024, and inspired by Tua's … [Read more...] about Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa