By Allison Watkinson TLL Reporter USA Basketball has announced a licensing partnership with Glossier to become an official beauty sponsorship partner for the USA Women's National Team. As part of the partnership, Glossier will gift the players from the 2024 USA Basketball Women's National Team with packages of skincare, makeup and beauty products that will coincide with the … [Read more...] about Glossier Named Official Partner for USA Women’s National Basketball Team
Olympic Licensing
Sports Licensing: The Point.1888 Rejoins British Olympic Team
By Allison Watkinson TLL Reporter Team GB and The Point.1888 have renewed their licensing and retail partnership for the upcoming Paris 2024 Olympic Games. The Point.1888 is a retail-focused brand extension agency that specializes in matching brands with retailers and manufacturers to create licensed product collections. “We are incredibly proud of the resilience and … [Read more...] about Sports Licensing: The Point.1888 Rejoins British Olympic Team
Lululemon Named Olympic Outfitter For Team Canada
The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Olympic and Paralympic Games, ending after the Los Angeles 2028 Games. “As a Canadian and … [Read more...] about Lululemon Named Olympic Outfitter For Team Canada
Paris Olympics Releases Calls for Interest in Licensing Program
Let the Licensing Games Begin! The Paris 2024 Olympics has begun releasing calls for interest in its official licensing programs for both the Olympics and the Paralympic Games. The Paris 2024 committee expects to sign agreements with roughly 60 companies to develop an expected 10,000 branded products for the Games. The committee's Chief Commercial Officer, Marlene Masure, says … [Read more...] about Paris Olympics Releases Calls for Interest in Licensing Program