By Allison Watkinson TLL Reporter Spin Master's Toca Boca studio has launched a collaboration with UP&E to bring a licensed Wicked: For Good experience to Toca Boca World. Titled the Be You For Good experience, the new collaboration will feature a variety of in-app activations inspired by the Wicked: For Good film. These activations include a character-inspired avatar … [Read more...] about Wicked: For Good Casts a Spell with Toca Boca World
online games
Devolver Digital Appoints IMG for Fall Guys Licensing
By Allison Watkinson TLL Reporter Devolver Digital has appointed IMG as its exclusive licensing representative for the Fall Guys across the Middle East, Africa, Brazil and Europe, excluding Italy. Under the terms of the multi-year representation agreement, IMG will work closely with the teams at Devolver Digital and Epic Games to further expand the Fall Guys brand through a … [Read more...] about Devolver Digital Appoints IMG for Fall Guys Licensing
Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
By Allison Watkinson TLL Reporter Frito-Lay Variety Packs has partnered with Hasbro for a promotional licensing campaign across TV and gaming experiences. The Hasbro x Frito-Lay Variety Packs’ campaign will include four advertising spots across TV, digital and social media platforms, as well as an interactive game that gives players a chance to win themed daily prizes. … [Read more...] about Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign