By Allison Watkinson TLL Reporter The Point.1888 has secured several new licensees for Team GB's consumer products program ahead of the Paris 2024 Olympic Games. Team GB is the national Olympic team of Great Britain and Northern Ireland, and the main athletic branch of the privately-funded British Olympic Association (BOA). Supported by The Point.1888 agency, Team GB’s … [Read more...] about Team GB and The Point.1888 Sign New Licensees for Olympic Games
Paris Olympics
Paris Olympics Releases Calls for Interest in Licensing Program
Let the Licensing Games Begin! The Paris 2024 Olympics has begun releasing calls for interest in its official licensing programs for both the Olympics and the Paralympic Games. The Paris 2024 committee expects to sign agreements with roughly 60 companies to develop an expected 10,000 branded products for the Games. The committee's Chief Commercial Officer, Marlene Masure, says … [Read more...] about Paris Olympics Releases Calls for Interest in Licensing Program