Karina Masolova, karina@plainlanguagemedia.com Retail sales of licensed fragrance grew 1% in 2017 to reach $3.98 billion in the U.S./Canada, according to TLL's Licensing Business Survey. Britney Spears and Revlon have teamed up to launch Britney Spears Prerogative, a new fragrance inspired by the singer’s career and her 24th in all. The gender-neutral scent features an … [Read more...] about Fragrance: Hit Me One More Time
Parlux
Celebrity-Licensed Perfumes Seek to Reinvigorate Slumping Market
The past 12 months have been less than sweet smelling for sales of celebrity-licensed fragrances, but that isn’t deterring companies from bringing new celebrity brands to the already crowded mass market. New Celebrity Fragrances in the Pipeline Parlux Fragrances, a division of specialty and online retailer Perfumania Holdings, is going all in this fall, when it will bring to … [Read more...] about Celebrity-Licensed Perfumes Seek to Reinvigorate Slumping Market
Smell of Success
A pair of world famous celebrities are celebrating 10 years of fruitful fragrance licensing collaborations with the release of special 10th anniversary limited edition products that are both currently available: Instinct gold edition celebrates the tin anniversary of instinct, a collaboration between David Beckham (XIX Entertainment) and licensee Coty that has sold over 10 … [Read more...] about Smell of Success