By Allison Watkinson TLL Reporter Krispy Kreme has partnered with Peanuts Worldwide to create a licensed holiday collection is inspired by members of the Peanuts gang. Offered in a custom dozen box, the Peanuts collection features three licensed doughnuts alongside two returning Krispy Kreme holiday varieties. “Just like Charlie Brown, Snoopy and the Peanuts gang, our new … [Read more...] about Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts
Peanuts licensing
Plum Deluxe Brews Up Peanuts Holiday Teas
By Allison Watkinson TLL Reporter The Plum Deluxe tea company has launched a licensing collaboration with the Peanuts brand for a Snoopy-themed holiday collection. Inspired by themes and flavors associated with the holiday season, the Peanuts tea collection offers products like a teaspoon, a ball infuser, two unique loose-leaf blends, a full gifting set and holiday tin … [Read more...] about Plum Deluxe Brews Up Peanuts Holiday Teas
BaubleBar Sparkles With New Limited-Edition Peanuts Jewelry Collection
TLL Staff Accessories brand BaubleBar is bringing Snoopy, Charlie Brown and the Peanuts gang into the jewelry box. Baublebar just announced the launch of a limited-edition collection inspired by Charles M. Schulz’s beloved comic strip. The nine-piece lineup, available now on baublebar.com, includes necklaces, bracelets, statement rings and the brand’s popular crystal bag … [Read more...] about BaubleBar Sparkles With New Limited-Edition Peanuts Jewelry Collection
Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
By Gary Symons TLL Editor in Chief Peanuts is celebrating its 75th anniversary by rolling out a wide range of collaborations, products, and live experiences designed to engage fans across generations. The milestone year is being celebrated with new licensing partnerships brokered by WildBrain CPLG, which represents the brand across Europe, the Middle East, Africa, India, and … [Read more...] about Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
Peanuts Renews Charitable Partnership with American Red Cross
By Allison Watkinson TLL Reporter Peanuts Worldwide and the American Red Cross have relaunched their collaborative partnership to gift limited-edition t-shirts to blood donors. In honor of Peanuts 75th anniversary, volunteers who donate blood to the Red Cross will once again receive an exclusive co-branded mystery bag. Running from August 29 to September 21, the … [Read more...] about Peanuts Renews Charitable Partnership with American Red Cross
Peanuts Celebrates 75 Years with Poetic Brands Partnership
TLL Staff Poetic Brands has announced a new licensing agreement to design, manufacture, and distribute baby fashion apparel, essentials, and accessories in the UK featuring Snoopy and the Peanuts characters. The deal will allow Poetic Brands to expand its offerings with a beloved brand known for its nostalgic and cross-generational appeal. The upcoming collection, set to … [Read more...] about Peanuts Celebrates 75 Years with Poetic Brands Partnership
Hershey Offers Sweet Snoopy & Friends Kisses For Valentine’s Day
By Allison Watkinson TLL Reporter The Hershey Company and Peanuts have entered into a licensing partnership for Hershey's Kisses Milk Chocolates featuring Snoopy & Friends. "Since premiering in 1950, the Peanuts comic strips have celebrated heartwarming and loving friendships through the eyes of Snoopy, Charlie Brown and the rest of the gang," said Peanuts Worldwide VP, … [Read more...] about Hershey Offers Sweet Snoopy & Friends Kisses For Valentine’s Day
Wildbrain Deal With MINISO Brings Peanuts Lines to China Market
By Allison Watkinson TLL Reporter MINISO has signed a two-year licensing partnership with Peanuts Worldwide for multiple product collections based on the Peanuts brand. The Peanuts brand is jointly owned by Peanuts Worldwide, WildBrain Ltd, Sony Music Entertainment (Japan) and the family of the original Peanuts creator, Charles M. Schulz. The partnership with MINISO … [Read more...] about Wildbrain Deal With MINISO Brings Peanuts Lines to China Market
Peanuts’ Snoopy T-Shirt is Encouraging Americans to Donate Blood
By Gary Symons TLL Editor in Chief A Snoopy T-shirt licensed to the American Red Cross has gone viral, driving huge traffic to blood donor clinics. The literally life-saving licensing deal with Peanuts Worldwide went viral on TikTok since it was launched on April 1, encouraging many first-time donors to give blood in exchange for the exclusive shirt. The shirt shows … [Read more...] about Peanuts’ Snoopy T-Shirt is Encouraging Americans to Donate Blood
Peanuts Continues Asia Expansion Through Trade Fair in Seoul
By Allison Watkinson TLL Reporter WildBrain CPLG has announced that the Peanuts character brand will appear at The Seoul Living Design Fair 2023 to showcase licensed lifestyle products. The Seoul Living Design Fair is Korea’s largest interior design & lifestyle exhibition, and the Peanuts brand will be featured at the fair in a themed booth created by Peanuts … [Read more...] about Peanuts Continues Asia Expansion Through Trade Fair in Seoul