The Licensing Letter

Peppa Pig licensing

Peppa Pig Covers Katy Perry Hit Song ‘Roar’

By Gary Symons TLL Editor in Chief Toy and play giant Hasbro has just released a new cover of Katy Perry's monster hit "Roar" by the Queen of Preschool herself, Peppa Pig. In return, Katy Perry has released a cover of Peppa Pig's big hit, "Oink." (Okay, we just made that up, but wouldn't that be great?) Peppa Pig's music video and the song track are now available to … [Read more...] about Peppa Pig Covers Katy Perry Hit Song ‘Roar’

Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions

By Allison Watkinson TLL Reporter To celebrate Peppa Pig's 20th anniversary, Hasbro, Merlin Entertainments and LEGO Group are launching new Peppa Pig LEGO Duplo sets and experiential attractions. The three companies intend to introduce new ways for preschoolers to engage with the Peppa Pig brand through co-branded products, location-based experiences and more. The … [Read more...] about Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions

Peppa Pig To Air In Theaters For 20th Anniversary

TLL Staff Hasbro is staging a very special celebration of Peppa Pig, hosting a Peppa's Cinema Party in theaters in Australia, Canada, Ireland, the UK and the United States. The Cinema Party is being launched to help celebrate the 20th anniversary of the Peppa Pig character, which has become one of Hasbro's core brands. Peppa Pig is a British pre-school animated … [Read more...] about Peppa Pig To Air In Theaters For 20th Anniversary

I’m The Chef Too! To Release Hasbro-Branded Baking Kits

I’m The Chef Too! Acquires Licensing Agreements For Transformers, My Little Pony, Peppa Pig and CANDY LAND Baking Kits I’m The Chef Too! has entered into a multi-year licensing agreement with Hasbro to create co-branded cooking kits for several of their popular brands. Sold individually and as bundles online at www.imthecheftoo.com, the Transformers, My Little Pony, Peppa … [Read more...] about I’m The Chef Too! To Release Hasbro-Branded Baking Kits

Bamboo Bamboo and Hasbro Team Up For Limited-Edition Peppa Pig Tableware

By Allison WatkinsonTLL Reporter Hasbro has teamed up with Bamboo Bamboo to launch a sustainable range of limited-edition Peppa Pig children’s tableware. "We are thrilled to collaborate with Bamboo Bamboo on their first-ever licensing deal and delighted that they have chosen to do this with a globally recognized brand like Peppa Pig," said Leonie Goodman, UK Category … [Read more...] about Bamboo Bamboo and Hasbro Team Up For Limited-Edition Peppa Pig Tableware

Character Licensing: Peppa Pig Making Waves for Environment and Light Fund

Maybe pigs can't fly, but they can certainly swim! Hasbro's immensely popular Peppa Pig has been taking to the waves of late, working to help the environment and the Light Fund charity. First off,  Peppa has launched a major retail and brand marketing initiative to mark United Nations World Oceans Day, which launched June 8. The initiative brings together high profile … [Read more...] about Character Licensing: Peppa Pig Making Waves for Environment and Light Fund

Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”

Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing program with Ladybird, an imprint of Penguin Random … [Read more...] about Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”

Peppa Pig Boots Up Partnership With Hunter Boot Ltd.

When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.