By Allison Watkinson TLL Reporter Beanstalk has been selected to represent Julius-K9's licensing program as the petcare brand works to expand its presence across the UK and Europe. As Julius-K9's official representative, Beanstalk will seek new licensing partnerships to extend the brand's product portfolio to reach additional pet-related categories. “We are delighted to … [Read more...] about Julius-K9 Appoints Beanstalk to Expand Pet Care Offerings
Pet product licensing
Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents
By Allison Watkinson TLL Reporter Splendid has teamed up with the Wild One pet style brand for a co-branded collection of matching clothes for pets and pet parents. Offered in a range of Wild Ones-inspired color options, the collaborative fashion collection includes six styles of human apparel and seven pet clothing styles. “As a dog mom and dog lover, I use my Wild … [Read more...] about Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents
Bark and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys
By Allison Watkinson TLL Reporter Bark and Dunkin' are launching a limited-edition collection of Pumpkin Spice-themed dog toys to raise funds for the Dunkin’ Joy in Childhood Foundation. The dog toy collection was created to celebrate the five-year anniversary of Bark and Dunkin's charitable licensing partnership. Since the two brands first began their collaborative partnership … [Read more...] about Bark and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys
Woof Gang Pets Brand Expands With First Location in Canada
By Allison Watkinson TLL Reporter The luxury pet care brand Woof Gang Bakery & Grooming is kicking off its first Canadian location with a grand opening event. Founded in 2007, Woof Gang Bakery & Grooming is a specialty retail company that offers premium pet food, pet supplies and professional pet grooming. The brand specializes in providing dog owners with … [Read more...] about Woof Gang Pets Brand Expands With First Location in Canada
Snoop Dogg Letting the Doggs Out With New Petwear Brand
By Gary Symons TLL Editor in Chief Perhaps it was inevitable that rap and licensing master Snoop Dogg would capitalize on his stage name for a successful pet product deal. Well, that day is here. This month Snoop Dogg announced his stylish pet wear brand Snoop Doggie Doggs, has massively expanded its retail presence, with the addition of seven new partners. Dogg … [Read more...] about Snoop Dogg Letting the Doggs Out With New Petwear Brand
Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics
By Allison Watkinson TLL Reporter PetMedics has appointed The Brand Liaison to manage the licensing program for an extensive cross-category pet care product collection. PetMedics is a pet health and wellness brand that specializes in developing and distributing electronic pet care products. The PetMedics brand is owned by The Bentex Group. “As a dog owner and foster … [Read more...] about Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics
Millie Bobby Brown Goes to the Dogs With Kanine Pets Collab
Stranger Things star Millie Bobby Brown has signed a licensing deal with Kanine Group, through her company florence by mills. The agreement, negotiated by Bobby Brown's licensing agency IMG, is for a long-term pet apparel and accessories agreement with Kanine Group subsidiary Kanine Pets World Limited. The exclusive license covers the design, production and distribution … [Read more...] about Millie Bobby Brown Goes to the Dogs With Kanine Pets Collab
ZAG Goes to the Dogs With Miraculous Toy Collection
By Allison Watkinson TLL Reporter ZAG has signed a licensing agreement with Zippy Paws to develop a dog toy collection based on the Miraculous franchise. “So many families have pets who are, quite simply, part of the family, and as Miraculous has broad appeal to families, our move into pet licensing is a natural extension for the brand,” said ZAG CEO, Jeremy Zag. … [Read more...] about ZAG Goes to the Dogs With Miraculous Toy Collection
Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal
By Gary Symons TLL Editor in Chief The chilled out, island lifestyle brand Tommy Bahama has partnered with K9Wear on an innovative collection of premium pet harnesses and apparel. K9Wear says its created the first interchangeable apparel harnesses for dogs that offer quality, comfort, and Tommy Bahamas' signature style. “We’re thrilled to be working with a brand as iconic … [Read more...] about Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal
Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog
The pet toy company BarkBox is swinging into action this week, announcing a new limited-edition collaboration with Marvel ahead of the highly anticipated release of “Spider-Man: No Way Home.” “We are thrilled to team up with Marvel ahead of the highly anticipated film release,” said Henrik Werdelin, Co-founder of BARK. “Spider-Man has been a hero to many and now our dogs can … [Read more...] about Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog