By Gary Symons TLL Editor in Chief In a partnership set to capture fans brick by brick, the LEGO Group and The Pokémon Company International have announced a multi-year collaboration to bring LEGO Pokémon to life starting in 2026. This marks the first time the beloved world of Pokémon will be recreated in LEGO form, offering Trainers and builders an entirely new way to catch … [Read more...] about LEGO and Pokémon Join Forces to Build an Exciting New Play Experience
Pokemon licensing
“Dream Partnership:” Aardman Producing Content for Pokémon
TLL Staff The animation studio Aardman, creators of Wallace & Gromit, Chicken Run, and Shaun the Sheep, is bringing its stop-motion expertise to the world of Pokémon. The Pokémon Company International and Aardman announced Wednesday that content coming from their collaboration will be released sometime in 2027. What will that content consist of? Unfortunately, there are … [Read more...] about “Dream Partnership:” Aardman Producing Content for Pokémon
Crocs Announces New Pokemon-Themed Classic Clogs Collection
By Allison Watkinson TLL Reporter Pokémon and Crocs are launching a new Pokemon-themed Crocs classic clog pack. The licensed Crocs collection features the distinct colors and imagery from the popular Gen-1 Pokemon characters: Gengar, Charizard, Snorlax, and Jigglypuff. The Gengar version comes in a dark purple hue with graphics that mimic the ghost-type Pokémon’s mischievous … [Read more...] about Crocs Announces New Pokemon-Themed Classic Clogs Collection
Pokémon Expansions and Collections for May 2024
By Allison Watkinson TLL Reporter and TLL Staff The Pokémon Company International has announced several new expansions to its plush, fashion, outdoor, trading card game (TCG) and ecommerce offerings during May 2024. The brands' recent consumer product expansions include the international launch of the Pokémon Soda Pop Plush collection and the debut of a new fashion and outdoor … [Read more...] about Pokémon Expansions and Collections for May 2024
Van Gogh’s Pokémon Cards Victim of Their Runaway Success
Van Gogh Museum Halts Distribution of Free Cards Due to Crowd Chaos By Gary Symons TLL Editor in Chief The Van Gogh Museum has stopped selling limited edition Pokémon cards at its shop in Amsterdam, as massive crowds of fans created a security threat. The collaboration between the museum and The Pokémon Company has been a stunning success, but the Van Gogh Museum says … [Read more...] about Van Gogh’s Pokémon Cards Victim of Their Runaway Success
Limited Edition Magikarp Jewelry Makes a Splash for the New Year
By Allison Watkinson TLL Reporter The jewelry brand U-Treasure has developed Pink Gold versions of its Magikarp necklace as part of its ongoing licensing collaboration with The Pokémon Company. The Pokémon Company was created by the video game developers Nintendo, Creatures, and Game Freak to handle the brand management, marketing, and licensing of the jointly-owned … [Read more...] about Limited Edition Magikarp Jewelry Makes a Splash for the New Year
Squishmallows Unveils Pokemon Plush at San Diego Comic-Con
Jazwares officially said, "Pikachu! I choose you!" this week, as the innovative toyco unveiled its new Squishmallows x Pokèmon collection at San Diego Comic-Con. The plush collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise. “Joining forces with Pokémon to … [Read more...] about Squishmallows Unveils Pokemon Plush at San Diego Comic-Con
Character Licensing: Pokemon Getting a Poetic Apparel Collection
By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim short dungarees, swimwear and accessories. “We are thrilled to launch this '90s inspired cross category collection … [Read more...] about Character Licensing: Pokemon Getting a Poetic Apparel Collection