By Allison Watkinson TLL Reporter Rovio Entertainment is launching an original animated series called Angry Birds Mystery Island in partnership with Amazon Kids+ and Prime Video. Featuring new licensed characters from Rovio Entertainment's Angry Birds gaming franchise, the upcoming animated series will follow three hatchlings and a piglet called Buddy, Mia, Rosie and Hamylton … [Read more...] about New Series Based on Angry Birds to Air on Amazon MGM Studios
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Amazon MGM Studios Unveils Extensive Fallout Licensing Program
By Allison Watkinson TLL Reporter Amazon MGM Studios has launched an extensive licensing program for its upcoming post-apocalyptic Fallout series. The Fallout licensing program currently includes 15 partners across a wide range of product categories such as apparel, accessories, collectibles, beverages and more. In addition, the company is launching a dedicated Amazon … [Read more...] about Amazon MGM Studios Unveils Extensive Fallout Licensing Program
Amazon Signs On As Sponsor & Licensee For Women’s Soccer
By Gary Symons TLL Editor in Chief The National Women’s Soccer League just announced a multi-year sponsorship and licensing deal with online retail giant Amazon. The expansive agreement is a major boost for the NWSL, but also for women's sports in general, which has been seeing rapid growth over the past few years. The agreement makes Amazon the Exclusive Retail … [Read more...] about Amazon Signs On As Sponsor & Licensee For Women’s Soccer
Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows
Amazon Meeting Shoppers Where They Are, With Products They Already Want By Gary Symons TLL Editor in Chief Amazon has launched two new technologies, allowing shoppers to buy products directly from video games and TV shows. In doing so, the online retail giant is creating a vast array of new, direct-to-consumer licensing opportunities ... but it may also be threatening other … [Read more...] about Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows
Video Game Licensing: Invincible Skins Flying Into Fall Guys
By Allison WatkinsonTLL Reporter Amazon has entered into an agreement with Epic Games to bring licensed content from its Invincible series to the Fall Guys video game. Invincible is an animated superhero series for adult audiences that airs on the Amazon Prime streaming service. The series is based on a comic by Robert Kirkman, Cory Walker, and Ryan Ottley. The plot of the … [Read more...] about Video Game Licensing: Invincible Skins Flying Into Fall Guys
Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge
By Allison WatkinsonTLL Reporter Prime Video is releasing a licensed baking competition series called Dr. Seuss Baking Challenge on Dec. 13, 2022. Dr. Seuss Baking Challenge will feature nine teams of two bakers that will compete for a grand prize of $50,000. In each episode, the competitors will be given a challenge based 0n licensed characters and stories from the Dr. … [Read more...] about Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge
Sports Licensing: Prime Video Scores Big With NFL License
By Gary Symons TLL Editor in Chief It appears Amazon's billion dollar deal with the NFL for Thursday Night Football has been a resounding success. Amazon's Prime Video aired the first of its Thursday Night Football (TNF) matches on Sept. 15. Its deal with the NFL means that, outside of teams' local markets, NFL fans need to tune in to Prime's streaming service to catch their … [Read more...] about Sports Licensing: Prime Video Scores Big With NFL License