TLL Staff Sports company PUMA has appointed former H&M executive Julie Legrand as its Senior Director Global Brand Strategy. Legrand former worked with fashion brand H&M in a similar position as that company's Global Brand Director. With the move to PUMA, Legrand will be responsible for overseeing many of the critical roles in PUMA’s strategic plan to elevate the … [Read more...] about Who’s News: PUMA Appoints Julie Legrand to Lead Global Brand Strategy
PUMA licensing
PUMA and ZAG Team Up For Sporty Kids Fashion
By Allison Watkinson TLL Reporter PUMA has partnered with ZAG for a licensed Miraculous product collection featuring Ladybug and Cat Noir. PUMA is a sports-focused lifestyle brand that designs, develops, sells and markets footwear, apparel and accessories. For more than 70 years, PUMA has offered performance and sports lifestyle products in categories such as football, … [Read more...] about PUMA and ZAG Team Up For Sporty Kids Fashion
Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo
By Allison Watkinson TLL Reporter The Frida Kahlo brand's licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a Frida Kahlo inspired jewellery collection in celebration of the revolutionary artist and feminist. “For me, Tatty Devine is an iconic jewellery brand and a very … [Read more...] about Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo
PUMA In Kool Kollaboration With KOOL-AID
Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection. This latest collection from PUMA features a full run of footwear including Clyde, Suede and Wild Rider styles. KOOL-AID’s classic colors and branding meet iconic PUMA design for a look that makes everyone say, “OH YEAH!”. The … [Read more...] about PUMA In Kool Kollaboration With KOOL-AID