By Gary Symons TLL Editor in Chief Layer Licensing, the innovative licensing marketplace for video games, has been acquired by the UK-based licensing agency AT New Media. Layer is a digital matchmaking platform between IP holders looking to extend their licensing activities into the games industry, and game developers and publishers seeking licensable IP to include in … [Read more...] about Layer Licensing Marketplace Acquired by AT New Media
Rachit Moti
What Does the Success of Hogwarts Legacy Mean For Licensed Games?
Guest Opinion Article By Rachit Moti CEO and Founder of Layer Licensing During the gaming boom of the ‘80s, a new trend of video games based on popular films and TV shows started to emerge. For the next 30 years, practically every blockbuster film that hit cinema screens had a movie tie-in game, from Batman and Beauty and the Beast to A Bug’s Life and The Lion King. Some … [Read more...] about What Does the Success of Hogwarts Legacy Mean For Licensed Games?
Layer Licensing Unveils New Plan For Video Game Licensing
By Gary Symons TLL Editor in Chief Layer Licensing is partnering with fintech company Sanlo to help gaming companies finance their licensing deals. It's another big move in Layer's innovative approach to video game licensing, and follows the recent unveiling of its unique IP licensing marketplace. Sanlo is a financial technology company that helps game and app developers … [Read more...] about Layer Licensing Unveils New Plan For Video Game Licensing
Video Games: An Interview with Layer Licensing CEO Rachit Moti
By Gary Symons TLL Editor in Chief Video gaming is the second largest form of media entertainment in the world, and the fastest growing. Despite those facts, the sector still lags behind in more traditional licensing vectors like television, books, film and music. According to Deloitte Digital in the chart below, only TV generated more revenue than video games, with $400 … [Read more...] about Video Games: An Interview with Layer Licensing CEO Rachit Moti