By Allison Watkinson TLL Reporter White Castle is partnering with Heelys to introduce a licensed collection of Heelys stealth skating footwear. Available exclusively on the Heelys website, the collection offers two shoe offerings that blend visuals from White Castle's menu and color scheme with the signature style of Heelys stealth skate footwear. The first version … [Read more...] about White Castle and Heelys Team Up for Fun Footwear
Restaurant licensing
International Delight Rolls Out Cinnabon Iced Coffee
By Allison Watkinson TLL Reporter International Delight has launched a partnership with Cinnabon for a licensed iced coffee flavor and sweepstakes promotion. Developed as the newest addition to International Delight's iced coffee collection, the beverage is sold as a 16 oz ready-to-drink can that is flavored to taste like Cinnabon's classic cinnamon buns with cream … [Read more...] about International Delight Rolls Out Cinnabon Iced Coffee
Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive global licensing agent for the Romano’s Macaroni Grill restaurant brand. Known for its from-scratch Italian cuisine, Romano’s Macaroni Grill is a restaurant brand that is inspired by cultural traditions from Italy. The restaurant franchise company utilizes open kitchen concepts, honor system … [Read more...] about Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Rimmel has partnered with Marvel to launch a new makeup collection to celebrate Sony's upcoming Madame Web movie. The film tells the origin story of one of Marvel publishing's most enigmatic heroines in this spin-off from the Spider-Man comics. The film stars Dakota Johnson as Cassandra Webb, Sydney Sweeney, Isabella Merced and Celeste O'Connor. The products in the … [Read more...] about Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
By Allison Watkinson TLL Reporter Kraft Heinz and Taco Bell have launched licensed Taco Bell at Home cooking kits based on the Crunchwrap Supreme and Chipotle Chicken Quesadilla. The Crunchwrap Supreme and Chicken Quesadilla Craving Kits were inspired by a fan-driven social media movement that involved attempts to create home-cooked versions of Taco Bell menu items. This … [Read more...] about Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese
By Allison WatkinsonTLL ReporterCEC Entertainment and KIDZ BOP have expanded their existing partnership with the appointment of KIDZ BOP as the official music partner for Chuck E. Cheese.The partnership between the two brands, which is now in its third consecutive year, will feature new and expanded entertainment programming, live events, international activations and more. … [Read more...] about KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese
Film Licensing: Hard Rock Lets Fan ‘Live Like John Wick’ in Lionsgate Collab
By Gary Symons TLL Editor in Chief Guests at Hard Rock properties will get a glimpse into John Wick's lavish underworld through a partnership with Lionsgate studio. Hard Rock International announced the promotional partnership with Lionsgate, the studio behind the shoot 'em up thriller franchise John Wick, to celebrate the fourth installment in the series: John Wick: … [Read more...] about Film Licensing: Hard Rock Lets Fan ‘Live Like John Wick’ in Lionsgate Collab
Restaurant Licensing: SEGA’s Tasty Video Game Collaboration With Shin-Sen-Gumi
By Allison Watkinson TLL Reporter SEGA has partnered with Shin-Sen-Gumi restaurants for a licensed promotion featuring the upcoming Like a Dragon: Ishin! video game. Like a Dragon: Ishin! is a samurai-inspired action-adventure game from SEGA and Ryu Ga Gotoku Studio. The game is a remake of the original Ryū ga Gotoku Ishin! video game that was released for Japanese … [Read more...] about Restaurant Licensing: SEGA’s Tasty Video Game Collaboration With Shin-Sen-Gumi
California Pizza Licenses Its Popular Salad Dressings to Litehouse
Fans of California Pizza Kitchen can finally get the signature taste of their salads at home, thanks to a licensing deal with Litehouse Inc. CPK has announced a major strategic retail partnership with Litehouse Inc., the leading refrigerated salad dressing brand in the U.S., in a deal brokered by Seltzer Licensing Group. The new partnership, designed to leverage growing … [Read more...] about California Pizza Licenses Its Popular Salad Dressings to Litehouse
Chick-Fil-A Launches Literary partnership with author Diane Alber
The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion. Alber is a prolific picture book author and illustrator whose titles … [Read more...] about Chick-Fil-A Launches Literary partnership with author Diane Alber