By Gary Symons TLL Editor in Chief Experiential licensing is back in a big way, as Mattel and Disney invest heavily in theme parks in Arizona and California. Disney is now dropping a cool billion dollars on its properties in Anaheim, California, while Mattel is preparing for the opening of Mattel Adventure Park in Glendale, Arizona. The story on Disney wouldn't be … [Read more...] about Experiential Licensing: The Latest on Disney and Mattel Adventure Park
Ron DeSantis
Licensing Law: Mary Nhin’s Ninjas Under Attack by Florida Censors
By Gary Symons TLL Editor in Chief The author of Ninja Life Hacks, Mary Nhin, fears her books will be banned in Florida schools for being too inclusive. Nhin has built a growing publishing and licensing business through her series of Ninja Life Hacks books for children, which focus on social and emotional learning. But now, Nhin says her books are being challenged in … [Read more...] about Licensing Law: Mary Nhin’s Ninjas Under Attack by Florida Censors
Analysis: Florida’s Policies Will Impact Licensing
By Gary Symons TLL Editor in Chief Many citizens in Western democracies have been alarmed by the way various governments have cracked down on free speech—not just for individuals, but for companies and media organizations. The trend is particularly alarming for Western brands working in countries like China, where any criticism of government policy can result in harsh … [Read more...] about Analysis: Florida’s Policies Will Impact Licensing
Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents
By Gary Symons TLL Editor in Chief The Walt Disney Company is playing hardball, as it deals with financial and political threats from opponents internally and externally. The entertainment giant known for its lovable characters has put on its “angry eyes”—to quote the immortal line from Toy Story’s Mrs. Potato Head—as it hits back against Florida Governor Ron DeSantis, … [Read more...] about Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents