By Allison Watkinson TLL Reporter BrandTrends and BBM Licensing have developed a new licensing trade conference called Licensing Horizons that will take place in Saudi Arabia. Marking the first licensing conference for the region, Licensing Horizons will be an invitation-only event that will host experts and professionals from across the global brand management … [Read more...] about Licensing Horizons Trade Show Announced for Saudi Arabia
Saudi Arabia
Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia
By Allison WatkinsonTLL ReporterAs part of its existing agreement with Hasbro, The Path Entertainment Group has partnered with Al Hokair Group to bring Monopoly Lifesized to Saudi Arabia.The Al Hokair Group is a hospitality, entertainment, and tourism company based in Saudi Arabia. Since its founding in 1975, Al Hokair's projects have expanded to include eighty entertainment … [Read more...] about Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia