By Allison Watkinson TLL Reporter Jenny Martinez has partnered with Xcel Brands to launch a food and kitchenware brand called Jenny Martinez Live. Rooted in Mexican culture, the brand will offer a selection of high-quality food products and thoughtfully-designed kitchenware. In addition to the licensed products, the Jenny Martinez Live brand will provide resources … [Read more...] about Jenny Martinez Partners with Xcel Brands for Culinary Collection
Social Media Influencers
Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
By Allison Watkinson TLL Reporter Kraft Heinz has partnered with influencer Nick Sturniolo to release licensed Kool-Aid lip balm under his Space Camp Wellness brand. Inspired by Kool-Aid beverages, this new partnership will add three limited-edition scents to the brand's collection of jumbo-sized lip balms. The limited-edition scents will be based on the drink brand's blue … [Read more...] about Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
Mark & Graham Launches Holiday Travel Collection with Jennifer Lake
By Allison Watkinson TLL Reporter Mark & Graham has partnered with online influencer Jennifer Lake to release a licensed travel product collection for the 2024 holiday season. Jennifer Lake is an online influencer, lifestyle blogger and travel expert who has more than two decades of experience working as a public relations executive for global brands. Lake first began her … [Read more...] about Mark & Graham Launches Holiday Travel Collection with Jennifer Lake
Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
By Allison Watkinson TLL Reporter Nyx Professional Makeup has partnered with chef Gordon Ramsey and influencer Holly Ramsay for a promotional cake baking campaign based on the brand's Buttermelt Blush. The licensing partnership with the famous father-daughter duo features an exclusive Buttermelt Blush cake recipe by celebrity chef Gordon Ramsey that includes ingredients and … [Read more...] about Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
NSB and Yuzu Dating App Announce New Licensing Relationship
By TLL Staff Match Group’s Yuzu social app has signed a licensing partnership with the Asian-American music and online entertainment group, North Star Boys (NSB). Available on the iOS store, Yuzu is a social media and dating app that provides a platform for the Asian diaspora community to connect through shared values and interests. The Yuzu and NSB partnership will … [Read more...] about NSB and Yuzu Dating App Announce New Licensing Relationship
Gymnast, Social Media Influencer Olivia Dunne is Nautica’s New Brand Ambassador
By Allison Watkinson TLL Reporter The Nautica lifestyle brand has signed the American gymnast, Olivia 'Livvy' Dunne, as the new brand ambassador for its women’s sportswear spring campaign. Olivia Dunne is an accomplished professional gymnast who currently competes at the collegiate level with the LSU Tigers gymnastics team through a full athletic scholarship at Louisiana … [Read more...] about Gymnast, Social Media Influencer Olivia Dunne is Nautica’s New Brand Ambassador
Underscore Talent Creates Culinary Division Headed by Noah Swimmer
By Gary Symons TLL Editor in Chief The agency Underscore Talent has created a new division devoted exclusively to culinary talent, such as celebrity chefs, food bloggers, writers and influencers. The new culinary division will be headed by Noah Swimmer, who was also recently promoted to become a partner of the company. "Featuring more than forty top food creators, … [Read more...] about Underscore Talent Creates Culinary Division Headed by Noah Swimmer
Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok
By Gary Symons TLL Editor in Chief Savvy college athletes are generating huge returns from social media, now that the NCAA allows them to earn money from Name, Image and Likeness (NIL) deals. The social video company Curastory has unearthed data that shows college athletes are earning as much as $80,000 for a single social media posts. As well, the top earning … [Read more...] about Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok
Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various toys and games, and who has become one of the platform's top stars. Recognizing Faye's massive influence with toy shoppers among TikTok's audience, Semaphore says … [Read more...] about Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Influencer Hyram Yarbro Goes Green With Skincare Line
In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than 12 million fans on YouTube and TikTok, and says he jumped at the chance to work on a project that provides a high value product for his followers, while at the same … [Read more...] about Influencer Hyram Yarbro Goes Green With Skincare Line