By Allison Watkinson TLL Reporter Disguise has signed a global, multi-year agreement with SEGA of America to gain the sole licensing rights for Sonic the Hedgehog costumes. A subsidiary of JAKKS Pacific, Disguise is a licensed costume design company that offers an extensive portfolio of products through its growing network of global distribution partners. This new … [Read more...] about Disguise Secures Rights to Sonic the Hedgehog in Multi-Year Deal with SEGA of America
Sonic The Hedgehog
IHOP Springs into Action with New Licensed Menu Items
By Allison Watkinson TLL Reporter IHOP is launching several licensed menu offerings this spring in collaboration with beverage and entertainment brands such as Pepsi, Silk and Sonic the Hedgehog. The IHOP x PepsiCo licensing collaboration includes an exclusive relaunch of Pepsi's limited-edition Maple Syrup Cola as both a beverage and ice cream float at participating IHOP … [Read more...] about IHOP Springs into Action with New Licensed Menu Items
KESS and SEGA Roll Out New Details For Upcoming Sonic Roll Board Game
By Allison Watkinson TLL Reporter KessCo and SEGA of America have released new details on an officially licensed Sonic the Hedgehog board game called Sonic Roll.The design of the upcoming Sonic Roll board game was inspired by classic Sonic the Hedgehog titles from the SEGA Genesis era. The Kess design team included a wide range of licensed characters, locations and items from … [Read more...] about KESS and SEGA Roll Out New Details For Upcoming Sonic Roll Board Game
King Ice Jewelry Putting the Shine On Sonic The Hedgehog
By Gary Symons TLL Editor in Chief Video game icon and movie star extraordinaire Sonic the Hedgehog is sporting some major bling these days, thanks to a partnership with King Ice. The SEGA-owned Sonic the Hedgehog brand has launched a new collection of jewelry with their LA-based partner King Ice. TLL previously covered King Ice as a major new player in the branded … [Read more...] about King Ice Jewelry Putting the Shine On Sonic The Hedgehog
SEGA and Wildbrain Secure Some ‘Super Sonic’ Licensees
By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA of America have secured multiple new licensing partnerships for the Sonic Prime Netflix series. Sonic Prime is an animated adventure series that follows Sonic the Hedgehog as he journeys through a warped multiverse to restore his original reality. The Sonic Prime series is jointly produced, distributed, and … [Read more...] about SEGA and Wildbrain Secure Some ‘Super Sonic’ Licensees
Wildbrain and SEGA Land Some Super Sonic Licensees
By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA have secured multiple global licensing partnerships for the Netflix series Sonic Prime, from the Sonic the Hedgehog franchise. Co-produced by SEGA and WildBrain Ltd., Sonic Prime is a CG-animated series that premiered worldwide in December 2022. Sonic Prime was animated at WildBrain’s Vancouver studio, with … [Read more...] about Wildbrain and SEGA Land Some Super Sonic Licensees
SEGA Adds Two Sonic Toy Partners In Europe
SEGA Europe has announced new licensing partnerships with Wow! Stuff and HoloToyz to mark the 30th anniversary of its flagship property Sonic the Hedgehog. Wow! Stuff will be bringing the speedy video game character to its award-winning Wow! Pods range, which will feature light-up characters from the Sonic universe, housed within interconnecting display cases. In the agreement … [Read more...] about SEGA Adds Two Sonic Toy Partners In Europe
LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Video gaming's most iconic speedster is now coming to a box of LEGO near you, as LEGO Ideas announced it is releasing a line of products for Sonic the Hedgehog. Even more interesting, the partnership is happening because of a concept design submitted by a 24-year-old LEGO superfan in the UK, Viv Grannel. LEGO says Grannel, also a passionate Sonic fan, created her design as a … [Read more...] about LEGO Deal With SEGA Results in ‘Super Sonic’ Collection