By Allison Watkinson TLL Reporter Angel Reese and McDonald's have signed a partnership for a licensed meal collaboration inspired by the WNBA star. Beginning on February 10, participating McDonald's restaurants throughout the US will offer a limited-edition meal called the Angel Reese Special. The Angel Reese Special offers a saucy twist on McDonald's quarter pounder … [Read more...] about Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
Sports Licensing
Fanatics to Open First Flagship Store on London’s Regent Street
By Gary Symons TLL Editor in Chief Fanatics Collectibles has announced plans to inaugurate its first-ever flagship store on London's renowned Regent Street in the spring of 2025. The store will specialize in sports and entertainment trading cards and trading-card games, showcasing Fanatics Collectibles' brands such as Topps, Merlin, Match Attax, and Bowman. The … [Read more...] about Fanatics to Open First Flagship Store on London’s Regent Street
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
Bigger and Better Sports Licensing and Tailgate Show for 2025
By Gary Symons TLL Editor in Chief The biggest ‘tailgate party’ in licensing started January 22, as the Sports Licensing and Tailgate Show got underway in Las Vegas. The Tailgate Show, sometimes known as SLATS, is the world’s top trade show and conference dedicated to sports licensing. Organized by Emerald X, the show attracts all of the top leagues, including the … [Read more...] about Bigger and Better Sports Licensing and Tailgate Show for 2025
Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
Why the Sports Licensing and Tailgate Show is a Must in 2025
By Gary Symons TLL Editor in Chief You have less than two weeks left before the biggest trade show in sports licensing begins at the Las Vegas Convention Center, starting January 22. The Sports Licensing and Tailgate Show (SLATS or the Tailgate Show) has 100 new exhibitors this year, adding up to a staggering 375 brands represented at what has become the sector's … [Read more...] about Why the Sports Licensing and Tailgate Show is a Must in 2025
MotoGP Authentics to Raise Funds for Valencia Flood Victims
By Gary Symons TLL Editor in Chief MotoGP Authentics will auction off 30 limited edition, signed helmets from the Superbike legend Carlos Checa, raising funds for Valencia flood relief. The auction is a collaboration between the two-time Grand Prix champion and MotoGP Authentics, which is operated by Memento Exclusives under license from Dorna Sports. Checa and MotoGP … [Read more...] about MotoGP Authentics to Raise Funds for Valencia Flood Victims
NFL Extends Nike Partnership Through 2038
By Gary Symons TLL Editor in Chief Nike has successfully negotiated a massive, 10-year expansion of its already lengthy partnership with the National Football League. The 12-year collaboration with the NFL is among the company's most important partnerships, and has also been a huge benefit to the league. The parties have now decided to eliminate any uncertainty … [Read more...] about NFL Extends Nike Partnership Through 2038
Penn State Wins ‘Historic’ Victory in Trademark Case
By Gary Symons TLL Editor in Chief A jury has found that online retailer Vintage Brand infringed on trademarks for Pennsylvania State University, by selling unlicensed merchandise with "historic" images. Penn State had sued Vintage Brand, as well as Prep Sportswear and their founder, Chad Hartvigson. The university alleged the defendants infringed on the Penn State … [Read more...] about Penn State Wins ‘Historic’ Victory in Trademark Case
Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
TLL Staff The Jackie Robinson Estate has named IMG as its global licensing agency in a multi-year partnership aimed at broadening the legendary baseball player’s legacy. The collaboration will focus on creating innovative products, brand collaborations, and experiences that honor Jackie Robinson's enduring contributions to baseball and civil rights. Robinson shattered … [Read more...] about Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy