By Gary Symons TLL Editor in Chief Big news in the toy industry as the founders of Jazwares, Judd and Laura Zebersky, announched they are stepping down from their leadership roles. Judd Zebersky is the founder and CEO at Jazwares, while wife Laura is the company's president. After nearly three decades building Jazwares into a top-tier global toy company, the couple … [Read more...] about Founders Judd and Laura Zebersky Step Down As Leadership of Jazwares
Squishmallows
Jazwares Brings Kpop Demon Hunters to Licensed Plush
By Allison Watkinson TLL Reporter Jazwares has partnered with Netflix to create Squishmallows and BumBumz plush inspired by licensed characters from KPop Demon Hunters. The licensed Jazwares collection will include a wide range of plush that features heroes, villains and sidekicks from the Netflix Original film. “KPop Demon Hunters has taken the world by storm, and we're … [Read more...] about Jazwares Brings Kpop Demon Hunters to Licensed Plush
FIFA and Jazwares Bring Squishmallows to the World Cup
By Allison Watkinson TLL Reporter Jazwares and FIFA have launched a licensing partnership to create a Squishmallows collection inspired by the FIFA World Cup 2026 championship. The licensed collection will include an expansive lineup of FIFA themed plush, wearables and novelty items for the competition's global fanbase. “The FIFA World Cup is more than a competition; it’s a … [Read more...] about FIFA and Jazwares Bring Squishmallows to the World Cup
ESGG Expands Squishmallows With Licensed Mobile Game
By Allison Watkinson TLL Reporter East Side Games Group (ESGG) has partnered with Jazwares and Zaibatsu Interactive to create a licensed mobile game inspired by Squishmallows. Through the collaborative partnership, the three companies have developed a whimsical puzzle game titled Squishmallows Match. Squishmallows Match will offer thousands of match-3 puzzle levels … [Read more...] about ESGG Expands Squishmallows With Licensed Mobile Game
Jazwares and SnapBrands Blend New Squishmallows Cosmetics
By Allison Watkinson TLL Reporter Jazwares has launched a partnership with SnapBrands to debut a licensed cosmetics collection based on its Squishmallows plush property. Available exclusively through Ulta Beauty, the collection includes Squishmallows-themed eyeshadow palettes, makeup brush sets, press-on nails, blush sticks, lip gloss, makeup sponge sets and cosmetic … [Read more...] about Jazwares and SnapBrands Blend New Squishmallows Cosmetics
Cloudco and Jazwares Spread Joy with Care Bears Collaboration
By Allison Watkinson TLL Reporter Jazwares has partnered with Cloudco Entertainment to launch a series of co-branded product collaborations for the Care Bears franchise. The initial focus for the partnership will center on limited-edition collections for several of Jazwares’ best-selling plush toy brands. These brands include Squishmallows, HugMees, Flipamallows, … [Read more...] about Cloudco and Jazwares Spread Joy with Care Bears Collaboration
Jazwares Cares Celebrates Squishmallows With Charitable Donation
By Allison Watkinson TLL Reporter Jazwares Cares has donated over 500,000 plush toys as a charitable initiative for the company's third annual Squishmallows Day celebration. Taking place every year on March 7, Squishmallows Day is Jazwares official celebration for the company's popular plush toy and lifestyle brand. The charitable initiative for this year's celebration … [Read more...] about Jazwares Cares Celebrates Squishmallows With Charitable Donation
Krypto Gets His Own Super Dog Toys and Accessories
Plus, Squishmallows Expands Its Pet Accessory Lineup TLL Staff Krypto the Superdog is getting his own pet accessories line, available now on the DC Shop in advance of the July 11 premiere of Superman. Clark Kent's adorable and bullet-proof dog Krypto may be the most hotly anticipated element of the upcoming Superman movie, given a starring role in the film's first … [Read more...] about Krypto Gets His Own Super Dog Toys and Accessories
Crocs and Jazwares Release Squishmallows Footwear Collection
By Allison Watkinson TLL Reporter Jazwares and Crocs have partnered for a licensed collection of Squishmallows-inspired Crocs shoes and Jibbitz charms. “This partnership brings together two iconic brands that are passionate about celebrating the spirit of fandom," said Crocs’ VP, Matias Infante. "Like Crocs, Squishmallows has become a beloved staple for those seeking style and … [Read more...] about Crocs and Jazwares Release Squishmallows Footwear Collection
Jazwares Debuts Squishmallows Fashion Collection with H&M
By Allison Watkinson TLL Reporter Jazwares has collaborated with H&M to launch a licensed apparel and accessories collection based on the Squishmallows plush line.The licensed apparel and accessories collection is inspired by the ultra-soft material of Squishmallows plush toys.The co-branded products feature several licensed Squishmallows characters such as Cam the Cat, … [Read more...] about Jazwares Debuts Squishmallows Fashion Collection with H&M