By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison
Stephen Heller
Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics
By Allison Watkinson TLL Reporter PetMedics has appointed The Brand Liaison to manage the licensing program for an extensive cross-category pet care product collection. PetMedics is a pet health and wellness brand that specializes in developing and distributing electronic pet care products. The PetMedics brand is owned by The Bentex Group. “As a dog owner and foster … [Read more...] about Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics
Rocket Appointed to Rep 50th Anniversary of Hip Hop in UK
By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage licensing in the UK and other countries in Europe for The 50th Anniversary of Hip Hop. The program is an innovative campaign that honors the legends and communities that birthed the cultural movement of Hip Hop in 1973. “Hip hop has been a phenomenon for fifty years—a major cultural landmark … [Read more...] about Rocket Appointed to Rep 50th Anniversary of Hip Hop in UK
The 50th Anniversary of Hip Hop Announces First Slate of Licensing Partners
By Gary Symons TLL Editor in Chief The 50th Anniversary of Hip Hop program is now underway, as The Brand Liaison announces the first wave of licensing deals. The anniversary program is a partnership between Legends Recordings and their licensing agency, The Brand Liaison, designed to celebrate the legacy of a half century of Hip Hop in America. The partners have now … [Read more...] about The 50th Anniversary of Hip Hop Announces First Slate of Licensing Partners
Available Licenses: Lifetime Launches Program For Its BUILT Brand
By Allison Watkinson TLL Reporter Lifetime Brands, Inc. has announced the launch of a fully integrated home goods licensing program for its BUILT brand. The BUILT brand is well-known as a designer of insulated lunch bags, soft coolers, hydration bottles, food storage, and travel accessories. BUILT products are available at all channels of distribution, including online, … [Read more...] about Available Licenses: Lifetime Launches Program For Its BUILT Brand