By Allison Watkinson TLL Reporter The American Red Cross has been attracting thousands of new blood donors through a partnership with the mobile gaming brand Tetris. The partners are making blood donations fun, while celebrating the 40th anniversary of the groundbreaking game. Starting May 20 and ending June 9, blood donors can receive an exclusive Tetris x Red Cross … [Read more...] about Red Cross Clicks With Tetris For Promotion of Blood Donations
Tetris licensing
Tetris and 7-Eleven Join Forces for Snackables and Stackables
By Gary Symons TLL Editor in Chief 7-Eleven and Tetris will be giving away thousands of Tetris mobile gaming devices, all shaped like the iconic Slurpee cup. The giveaway is the result of a collaboration between the two brands, celebrating the 40th anniversary of the Tetris mobile game. “We know our customers are passionate gaming enthusiasts who also appreciate a … [Read more...] about Tetris and 7-Eleven Join Forces for Snackables and Stackables
IMG a Good Fit As New Licensing Agency For Tetris
By Allison Watkinson TLL Reporter The Tetris Company has appointed IMG as its international licensing representative for merchandise ahead of the Tetris gaming brand's fortieth anniversary this year. The amended agreement extends The Tetris Company and IMG's existing licensing partnership in Asia and Brazil to include additional regions across North America and … [Read more...] about IMG a Good Fit As New Licensing Agency For Tetris
ESI and Tetris Partner on New Range of Gaming Accessories
By Gary Symons TLL Editor in Chief ESI Cases and Accessories and The Tetris Company have announced a new licensing partnership. Under the agreement, ESI will release a range of TetrisTM branded consumer electronics products across the United States and Canada. The deal was brokered on behalf of ESI by Starwood Brands; a brand licensing agency that represents top-tier … [Read more...] about ESI and Tetris Partner on New Range of Gaming Accessories
Home Goods Licensing: Samsung and Tetris A Perfect Fit
By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung Stackers and are inspired by the world-famous puzzle game Tetris, which has remained popular since its creation in 1984. The first-of-its-kind storage … [Read more...] about Home Goods Licensing: Samsung and Tetris A Perfect Fit
Secret Creamery Unveils Tetris Ice Cream
Nevada's Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris Holdings will see Secret releasing flavors like Raspberry Rhubarb with Blonde Brownie Chunks in the shape of classic Tetris pieces. Brian Mosko, founder and managing … [Read more...] about Secret Creamery Unveils Tetris Ice Cream
Wildbrain Stacks Up New Partners for Tetris
There aren't a lot of games so popular that they have their own global day of celebration, but Tetris is one such property. And now, ahead of World Tetris Day on June 6, WildBrain CPLG has announced it has secured a wide array of new European licensing deals for apparel, back-to-school accessories, fast-moving consumer goods (FMCG) and homeware categories. “We continue to see … [Read more...] about Wildbrain Stacks Up New Partners for Tetris