Contact the Editor at karina@plainlanguagemedia.com. Worldwide licensed retail sales reached $171 billion in 2017; of that, $111 billion (or 65%) can be attributed to brands originating from the U.S./Canada, according to TLL's Annual Licensing Business Survey. Respondents to the 2018 Survey overwhelmingly cited American brands when asked which region's brands increased the … [Read more...] about U.S./Canadian Brands Contribute $111 Billion to Worldwide Licensed Sales
TLL's Annual Licensing Business Survey
Sales of Art-based Brands Up 1.8%; Home Boosts Growth
Contact the Editor at karina@plainlanguagemedia.com. Compared to overall licensed retail sales in the U.S./Canada, art-based properties saw somewhat anemic growth at 1.8%, or just over $105 million in added sales. The property type makes up 5.4% of total retail sales in the territory, with the art & artist subcategory making up 4% of the total and museums 1.4% share. The … [Read more...] about Sales of Art-based Brands Up 1.8%; Home Boosts Growth
Art Licensing Hits $9.23 Billion in Retail Sales in 2017
Contact the Editor at karina@plainlanguagemedia.com. Licensed retail sales of art-based merchandise grew just 4% over the last 5 years in the U.S./Canada compared to 16% worldwide, according to TLL's Annual Licensing Business Survey. In 2017, the product category grew 1.8% from the previous year to reach $5.86 billion in licensed retail sales in the U.S./Canada—and by the same … [Read more...] about Art Licensing Hits $9.23 Billion in Retail Sales in 2017
Specialty & Discount Lead Distro Channels for Licensed Art Brands
Contact the Editor at karina@plainlanguagemedia.com. In 2017, specialty retailers and discounters tied for equal share in distribution of licensed products based on art properties in the U.S./Canada, according to TLL's Annual Licensing Business Survey. At just over $2 billion each, or 34.9%, the share of licensed goods sold through specialty stores and the discounters segments … [Read more...] about Specialty & Discount Lead Distro Channels for Licensed Art Brands
Licensed Entertainment/Character Sales Hit $31.1 Billion Worldwide; Soft Goods Lead Growth
By Karina Masolova, karina@plainlanguagemedia.com. Entertainment/character-based licensed goods continue to grow at a faster rate than any of the other five major property types TLL tracks globally—as well as the 13 major properties we track within the U.S./Canada territory. In the U.S./Canada, entertainment/character-based licensing grew by $435 million in 2017 to reach $13.2 … [Read more...] about Licensed Entertainment/Character Sales Hit $31.1 Billion Worldwide; Soft Goods Lead Growth
E-commerce Sales Surge as Specialty Purges Entertainment/Character
By Karina Masolova, karina@plainlanguagemedia.com. Retail sales of licensed merchandise based on entertainment/character properties grew to reach $31.1 billion worldwide, according to TLL's Licensing Business Survey. In the U.S./Canada, retail sales grew 3.4% to reach $13.2 billion. Across the board, Survey respondents reported that social media is now a dominant means of fan … [Read more...] about E-commerce Sales Surge as Specialty Purges Entertainment/Character
Coming Up With a Number
One of the most common questions The Licensing Letter receives is about our numbers: Where do they come from? And how accurate are they? First, it is important to note that it is practically impossible to state with absolute certainty the precise amount of licensed retail sales in any given year and/or territory. That being said, TLL works to ensure that growth rates and … [Read more...] about Coming Up With a Number
Asia Drives Global Licensed Sales Up 2.4%
Global retail sales of licensed merchandise reached $171 billion in 2017, according to TLL's Annual Licensing Business Survey. Licensed sales grew 2.4% from 2016, a slightly slower rate of growth than the 2.7% observed in 2016 and 2015. Overall, growth was tempered with 59% of the top 50 countries whose licensed retail sales activity TLL measures observing slower licensed … [Read more...] about Asia Drives Global Licensed Sales Up 2.4%
Home-related Goods Boost Licensed Growth in 2017
Licensed retail sales grew just 2.3% in 2017 to reach $109 billion in the U.S./Canada—the slowest rate of growth observed since 2014, according to TLL's Annual Licensing Business Survey. Licensed sales only marginally outperformed GPD; the U.S. economy expanded by 2.2% and the Canadian by 3% in 2017. This last year marks the seventh year of positive growth for the region—the … [Read more...] about Home-related Goods Boost Licensed Growth in 2017
Licensed Apparel & Accessories Up 3.5% in 2017
Retail sales of licensed apparel and accessories goods were up a combined 3.5% in 2017, adding over $1.2 billion in value in the U.S./Canada, according to TLL's Annual Licensing Business Survey. The two product categories generated a combined $37.2 billion in licensed retail sales, or just over 34% of the greater total. Sales of licensed apparel merchandise were up by 4.1% to … [Read more...] about Licensed Apparel & Accessories Up 3.5% in 2017