Relative to the rest of licensing, retail sales of goods licensed by digital celebrities grew with the speed of a viral video in 2015, spiking 8% to approach $1 billion in 2015 according to The Licensing Letter's Annual Licensing Business Survey. The fledgling subcategory of the celebrity property type grew more during the year than any full-fledged property type except for the … [Read more...] about TLL Survey: Nascent Digital Celebs Sector Rivals Entertainment/Character for Growth
TLL's Annual Licensing Business Survey
Retail Sales of Licensed Wearables Up in Every Territory in 2015
By Glenn S. Demby, Esq. Worldwide retail sales of apparel/accessories/footwear tied to licensed properties were up a robust 3.9% at just below $66.1 billion in 2015. Wearables is a bellwether of overall licensing business due not only to its size, but because it provides an outlet for so many of the industry's most important property types including fashion, … [Read more...] about Retail Sales of Licensed Wearables Up in Every Territory in 2015
Music Licensed Goods Down 1.7% as Movie Merch Spread Out on Shelves
By Marcy Magiera U.S. and Canadian sales of licensed goods based on music properties trended down for the second consecutive year in 2015, though not as steeply as in 2014. Music licensed goods represented $2.45 billion in North American retail sales in 2015, a drop of 1.7%, according to The Licensing Letter's Annual Licensing Business Survey. In 2014, sales of music licensed … [Read more...] about Music Licensed Goods Down 1.7% as Movie Merch Spread Out on Shelves
6 Trends in Global Entertainment/Character Licensing
By Glenn S. Demby, Esq. Worldwide retail sales of licensed merchandise based on entertainment/character properties totaled $28.7 billion in 2015, according to TLL's Annual Licensing Business Survey. For the second year in a row, entertainment/character was the fastest growing property type—outdoing 2014's 4.8% increase with even more impressive growth of 6.3%. Here's a look at … [Read more...] about 6 Trends in Global Entertainment/Character Licensing
Publishing Up 1% in the U.S./Canada; Steady Growth Worldwide
Retail sales of publishing-based licensed merchandise grew 1.0% to reach $4.51 billion in retail sales in the U.S./Canada—the highest since the category peaked in 2008 at $4.53 billion. Although 2015 growth is less than the previous year’s (1.6%), the category is steadily recovering from the dip observed from 2008–2010 and laconic growth in subsequent years (under 1.0%). The … [Read more...] about Publishing Up 1% in the U.S./Canada; Steady Growth Worldwide
Per Capita Worldwide Retail Sales of Licensed Merchandise
The world’s largest licensing market is also the number one consumer of licensed goods on a per capita basis. In 2015, each person in the U.S. purchased an average $293.12 worth of licensed products, nearly $30 more than the average consumer in Canada (No. 2 at $264.31), according to TLL’s Annual Licensing Business Survey. See the complete story here. [geoChart … [Read more...] about Per Capita Worldwide Retail Sales of Licensed Merchandise
U.S. & Canada Lead Per Capita Consumption for Licensed Sales
It’s hardly surprising that the world’s largest licensing market is also the number one consumer of licensed goods on a per capita basis. In 2015, each person in the U.S. purchased an average $293.12 worth of licensed products, nearly $30 more than the average consumer in Canada (No. 2 at $264.31), according to TLL’s Annual Licensing Business Survey. Click here to see the full … [Read more...] about U.S. & Canada Lead Per Capita Consumption for Licensed Sales
BRICs Falling—Tough Times in Emerging Licensing Markets
By Glenn S. Demby, Esq. Just a few years ago, the BRIC countries of Brazil, Russia, India and China seemed to be emerging powerhouses of licensing, posting growth rates that left the world's mature economies in the dust. But now the BRICs are going through hard times, as documented by findings from the 2016 TLL Annual Licensing Business Survey. China Still Growing but at Slower … [Read more...] about BRICs Falling—Tough Times in Emerging Licensing Markets
Ranking the World’s Largest Licensing Markets
By Glenn S. Demby, Esq. As in previous years, global licensing in 2015 was top-heavy with eight countries accounting for 87.5% of all retail sales, according to TLL's Annual Licensing Business Survey. See the complete list of the top 50 countries by retail sales worldwide, including breakdowns by territory here. The Top 10 The U.S. dominates the world rankings with over $93 … [Read more...] about Ranking the World’s Largest Licensing Markets
Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
Growing competition; continued decline in the brick and mortar backyard; currency devaluation in Europe and Asia; a fourth quarter retail fiasco. 2015 was a tough year for the fashion industry. Yet, for all of the challenges, fashion licensing prospered in not only in the U.S./Canada but worldwide, according to The Licensing Letter’s Annual Licensing Business Survey. Global … [Read more...] about Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher