Here are 10 highlights from 2015, in no particular order, that made headlines and drove the $39.3 billion worldwide industry for licensed fashion merchandise. See the complete story here, including worldwide retail sales of licensed fashion merchandise; breakdowns by property type and product category in the U.S. and Canada; and breakdowns by distribution channel. January: … [Read more...] about 2015’s Most Intriguing Fashion Licensing Deals
TLL's Annual Licensing Business Survey
Entertainment/Character Leads Worldwide Growth of Licensed Sales in 2015
The following is an excerpt from TLL’s feature story on worldwide licensing. See the complete run-down here, including retail sales breakdowns by territory, product category and property type. Sales of goods based on entertainment properties grew 6.3% in 2015, by far the highest of any property type, according to The Licensing Letter’s Annual Licensing Business Survey. By … [Read more...] about Entertainment/Character Leads Worldwide Growth of Licensed Sales in 2015
Global Sales of Licensed Goods Reach $163.1 Billion in 2015; Highest Growth in Nearly a Decade
Update: 08/15/2016 Note: The figures for worldwide retail sales by property type and product cateogry have been restated for 2015 and 2014. While total retail sales have not changed, the breakdowns for the art and other property types as well as the food/beverage and other product categories has changed. Statistically, 2015 was a banner year for licensing with worldwide retail … [Read more...] about Global Sales of Licensed Goods Reach $163.1 Billion in 2015; Highest Growth in Nearly a Decade
Entertainment/Character Once Again Fastest-Growing Property Type in 2015
By Marcy Magiera Entertainment/character licensing put on a display of superhero strength and speed in 2015, growing 8.0% to dash past $11 billion in retail sales in the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. It was the property type’s third consecutive year of notable growth: after five years of decline from 2008 through 2012, … [Read more...] about Entertainment/Character Once Again Fastest-Growing Property Type in 2015
Star Wars’ Direct Path to the Top of Entertainment/Character
By Marcy Magiera The following is an excerpt from TLL’s feature story on entertainment/character licensed brands. See the complete run-down here, including retail sales by product category and retail distribution. Like the entire entertainment/character universe, which began to grow in 2013 but really took off in 2014, Frozen was introduced with the Disney film in 2013, but … [Read more...] about Star Wars’ Direct Path to the Top of Entertainment/Character
Art Licensing Up 2.1%; Commercialization is the Name of the Game
After years of flat or declining growth, sales of licensed art merchandise grew by 2.1% in 2015 from $5.55 to $5.67 billion, according to The Licensing Letter’s Annual Licensing Business Survey. The sector’s rebound was largely thanks to “strong performance of commercial art properties which made up for sluggish sales on the fine arts side,” according to one … [Read more...] about Art Licensing Up 2.1%; Commercialization is the Name of the Game
Food/Beverage in Strong Demand Amongst Corporate Brands
By Karina MasolovaFor the sixth straight year in a row, food/beverage outperformed all other corporate trademark and brand segments with 4.5% growth in 2015, according to The Licensing Letter's Annual Licensing Business Survey. Overall, the eating and drinking-related segments continue to represent the growth area in corporate licensing, although the growth of the restaurants … [Read more...] about Food/Beverage in Strong Demand Amongst Corporate Brands
Trends in Sports Licensing: Women, New Models and Hot Markets
The following is an excerpt from TLL’s feature story on sports licensing. See the complete run-down here, including breakdowns by league, product category and distribution channel. While the extent of growth in retail sales over the past two years (5% in 2014, 4.8% in 2015) may be a bit of an anomaly, the outlook of sports licensing is incredibly positive. The growing … [Read more...] about Trends in Sports Licensing: Women, New Models and Hot Markets
4.8% Growth in Retail Sales of Sports-Licensed Goods in 2015: Stellar Years for MLB, NBA, NASCAR and MLS
No Olympics? No problem. Sports licensing still thrived in 2015 at just below $14.8 billion in U.S./Canada sales, according to TLL's Annual Licensing Business Survey. For the second year in a row, sports outperformed every other sector with the exception of entertainment. Its 4.8% increase was double U.S. GDP growth (2.6%) and easily exceeded the 3.6% overall industry-wide … [Read more...] about 4.8% Growth in Retail Sales of Sports-Licensed Goods in 2015: Stellar Years for MLB, NBA, NASCAR and MLS
Average Royalty Rates, Guarantees & Advances in the U.S. & Canada Climb Thanks to Entertainment
Royalties on licensed goods in the U.S. and Canada in 2015 started a second decade of long-term stability, once again showing little or no movement. The average royalty in 2015 was 8.73% compared to 8.68% in 2014, a change of just 0.6%. Since 2005, the average royalty rate across property types and product categories has been in the 8.6% to 8.8% range. More than half (59%) of … [Read more...] about Average Royalty Rates, Guarantees & Advances in the U.S. & Canada Climb Thanks to Entertainment