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TLL's Annual Licensing Business Survey

Online & Value Channels Grow Share of Licensed Product Sales

April 6, 2015

Sales of licensed retail products in the e-commerce channel accelerated in 2014, while most other retail channels continued in a characteristically steady vein, gaining or losing just a fraction of one percentage point in market share, according to TLL's Annual Licensing Business Survey. While the changes in market share changes are mostly very small, the dollars involved are … [Read more...] about Online & Value Channels Grow Share of Licensed Product Sales

Average Royalty Rates in U.S. & Canada Steady for Decade; Entertainment Fees Climb, Guarantees & Advances Flat

April 6, 2015

Royalties on licensed retail goods in U.S. and Canada in 2014 represented the picture of longterm stability, capping a decade-long trend of little to no movement. The average royalty in 2014 was 8.68%, compared to 8.67% in 2013, a change of just 0.01%. Since 2005, the average royalty rate across property types and product categories has been in the 8.6% to 8.8% range. More … [Read more...] about Average Royalty Rates in U.S. & Canada Steady for Decade; Entertainment Fees Climb, Guarantees & Advances Flat

Retail Sales of Licensed Goods in U.S./Canada Grow 2.5% in 2014: Entertainment, Sports, Food Make Biggest Gains

March 16, 2015

Retail sales of licensed goods in the U.S. and Canada reached $99.9 billion in 2014, according to The Licensing Letter's Annual Licensing Business Survey. That's a 2.5% increase over the $97.5 billion in retail licensed goods sales generated in 2013. 2014 is the fourth positive growth year in a row for the licensing business in the U.S. and Canada. The 2.5% rate of increase in … [Read more...] about Retail Sales of Licensed Goods in U.S./Canada Grow 2.5% in 2014: Entertainment, Sports, Food Make Biggest Gains

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