By Gary Symons TLL Editor in Chief The King of the Monsters is back, shredding its way into rock history with Fender, and powering up with C4 energy drinks. The double-barreled licensing deals mark another kaiju-sized licensing victory for Toho, which has made 2025 the Year of the Lizard King. As well, both these agreements come as Toho prepares for Godzilla Day on November … [Read more...] about Godzilla Strikes a Chord With Fender, and Powers Up C4 Energy Drinks
Toho licensing
Dhruv Kapoor Stomps Milan Fashion Week With Godzilla-Inspired Line
By Allison Watkinson TLL Reporter Toho International has partnered with Dhruv Kapoor for a licensed fashion collection based on Toho's Godzilla brand. The Dhruv Kapoor x Godzilla fashion collaboration debuted on the catwalk during the Fall/Winter section of Milan's 2023 Fashion Week. The Godzilla brand first appeared in 1954 in the live-action Japanese monster film, … [Read more...] about Dhruv Kapoor Stomps Milan Fashion Week With Godzilla-Inspired Line
Who’s News: Toho Announces New Hires To Guide eCommerce Expansion
By Allison Watkinson TLL Reporter Toho International has appointed Kristin Parcell as general manager and Stacy Burt as director of marketing to lead the studio's e-commerce expansion. Parcell (above left) and Burt (above right) will be responsible for building a scalable e-commerce fandom platform for Toho’s Godzilla franchise and the studio's portfolio of anime … [Read more...] about Who’s News: Toho Announces New Hires To Guide eCommerce Expansion