TLL Staff Magic Light Pictures has added Mookie Toys to the growing roster of licensees for The Gruffalo, appointing the global toy company to develop a new range of lifestyle and wooden toys inspired by the evergreen preschool property. The licensed toy line is scheduled to launch in August 2026 and will feature educational and imaginative play items aimed at young … [Read more...] about Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
toy licensing
“Truly Seen and Heard:” Mattel Releases First-Ever Autistic Barbie
By Gary Symons TLL Editor in Chief Mattel has smashed an important barrier for autistic children by introducing its first-ever autistic Barbie doll. The new doll is part of the ever-expanding Barbie Fashionistas line. It was developed in collaboration with the autistic community and designed to reflect a range of lived experiences associated with autism. In creating the new … [Read more...] about “Truly Seen and Heard:” Mattel Releases First-Ever Autistic Barbie
Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
By Gary Symons TLL Editor in Chief The LEGO Group has partnered with The Pokémon Company on its first ever Pokémon Lego sets. It's a brand licensing match made in marketing heaven, as the deal combines the world's most popular toy product, with one of the world's top entertainment and video game brands. “Pokémon has always inspired discovery and connection and partnering … [Read more...] about Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
Big Picture Tasked With Constructing Meccano Licensing Program
TLL Staff Libertas Brands has appointed Big Picture Licensing to represent Spin Master’s Meccano brand across Europe, the Middle East and Africa, as the classic construction toy seeks to bolt itself into new consumer product categories. Under the partnership, Big Picture Licensing will pursue licensing opportunities for Meccano across a wide range of sectors, including … [Read more...] about Big Picture Tasked With Constructing Meccano Licensing Program
Founders Judd and Laura Zebersky Step Down As Leadership of Jazwares
By Gary Symons TLL Editor in Chief Big news in the toy industry as the founders of Jazwares, Judd and Laura Zebersky, announched they are stepping down from their leadership roles. Judd Zebersky is the founder and CEO at Jazwares, while wife Laura is the company's president. After nearly three decades building Jazwares into a top-tier global toy company, the couple … [Read more...] about Founders Judd and Laura Zebersky Step Down As Leadership of Jazwares
Lego Unveils the Future of Play With High Tech ‘Smart Brick’
By Gary Symons TLL Editor in Chief The Lego Group has unveiled a new technology called the Smart Brick that will redefine how kids and kidults alike will play with the popular building bricks. Lego unveiled the new LEGO SMART Play system at the Consumer Electronics Show in Las Vegas, displaying a typical 2X4 Lego brick containing a tiny computer that interacts with … [Read more...] about Lego Unveils the Future of Play With High Tech ‘Smart Brick’
Care Bears Venture Into the Upside Down in Unlikely Stranger Things Tie-In
By Gary Symons TLL Editor in Chief In a crossover few would have predicted—and perhaps even fewer would have conceived of—Cloudco Entertainment’s Care Bears are heading into the Upside Down. Cloudco has partnered with Netflix’s Stranger Things and global toy company Basic Fun! for a limited-edition plush collection that merges one of entertainment’s most relentlessly … [Read more...] about Care Bears Venture Into the Upside Down in Unlikely Stranger Things Tie-In
YuMe Toys Expands Licensing Portfolio With One Piece, Hello Kitty and Molang Lines for 2026
TLL Staff YuMe Toys announced a slate of new and renewed global licensing agreements for 2026, building on its portfolio of collectible toys tied to major entertainment and lifestyle brands. The company will introduce expanded lines for One Piece and Hello Kitty and debut a new collaboration with Molang, part of an effort to strengthen its reach across anime, … [Read more...] about YuMe Toys Expands Licensing Portfolio With One Piece, Hello Kitty and Molang Lines for 2026
Toy Association Names 2026 Toy Industry Hall of Fame Inductees
TLL Staff The Toy Association has named four inventive visionaries as the 2026 inductees into the Toy Industry Hall of Fame. The new inductees include Melissa and Doug Bernstein, co-founders of the toy company Melissa & Doug; Isaac Larian, founder and CEO of MGA Entertainment; and posthumous honoree Stanley Weston, inventor of the G.I. Joe action figure and founder of … [Read more...] about Toy Association Names 2026 Toy Industry Hall of Fame Inductees
Jazwares Named Master Toy Partner For Miraculous Corp
By Gary Symons TLL Editor in Chief The acclaimed toy company Jazwares has just enjoyed a 'Miraculous' boost to its business, thanks to a new licensing deal. Miraculous Corp has just named Jazwares as its exclusive global master toy partner, in a deal that includes the studio's global hit Miraculous: Tales of Ladybug & Cat Noir. “At Jazwares, we create toy … [Read more...] about Jazwares Named Master Toy Partner For Miraculous Corp