By Gary Symons TLL Editor in Chief The acclaimed toy company Jazwares has just enjoyed a 'Miraculous' boost to its business, thanks to a new licensing deal. Miraculous Corp has just named Jazwares as its exclusive global master toy partner, in a deal that includes the studio's global hit Miraculous: Tales of Ladybug & Cat Noir. “At Jazwares, we create toy … [Read more...] about Jazwares Named Master Toy Partner For Miraculous Corp
toy licensing
People of Play Announces Winners of the TAGIE Awards
TLL Staff People of Play, a division of The Toy Association, has revealed the winners of the 18th annual Toy & Game Innovation Excellence (TAGIE) Awards. In addition to the winners in 13 categories, POP also honored Seven Towns CEO Mike Moody and Winning Moves Games game designer Phil Orbanes with Lifetime Achievement Awards. Judy Ellis, founder of the world's first … [Read more...] about People of Play Announces Winners of the TAGIE Awards
People of Play Names Speakers for Inventor Pitch & Innovation Conference
TLL Staff People of Play has unveiled the full speaker lineup and agenda for its 2025 Global Inventor Pitch & Innovation Conference. The annual event is one of the most important for People of Play, which is a division of The Toy Association. It brings together professional and aspiring toy inventors, designers, students, and industry leaders for four days of educational … [Read more...] about People of Play Names Speakers for Inventor Pitch & Innovation Conference
Spielwarenmesse Invites the World to Come Play in Nuremberg
Gary Symons TLL Editor in Chief Spielwarenmesse is expecting another big year at the world’s largest annual toy fair as it marks its 75th year of operations. "Feedback from the industry has been extremely positive,” said spokesperson and executive board member Christian Ulrich. “We are seeing enormous interest from exhibitors; the exhibition space is almost fully … [Read more...] about Spielwarenmesse Invites the World to Come Play in Nuremberg
Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
By Gary Symons TLL Editor in Chief Netflix is summoning some serious licensing voodoo as it names both Mattel, Inc. and Hasbro, Inc. as global co-master toy licensees for KPop Demon Hunters. The dual partnership marks the first time Netflix has appointed two toy companies to share co-master status on a single property. That likely a sign that the platform is pulling out all … [Read more...] about Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel's own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through the agreement, … [Read more...] about Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
Who’s News: Lisa Orman and Lourdes Arocho Join Women in Toys Board
TLL Staff Women in Toys, Licensing & Entertainment (WiT) added some horsepower to their board of directors, adding Lisa Orman of KidStuff and Lourdes Arocho from Paramount. Lisa Orman is the founder and president of KidStuff PR, a public relations agency she launched in 1994 as the agency of record for retailer Zany Brainy. For more than 30 years, she has specialized in … [Read more...] about Who’s News: Lisa Orman and Lourdes Arocho Join Women in Toys Board
Jazwares’ New Squishmallow Raising Funds for American Cancer Society
TLL Staff Jazwares is turning play into purpose with the debut of “Stephamos,” a limited-edition Squishmallows plush designed to raise funds — and spirits — for the American Cancer Society (ACS). The newest addition to the $4 billion Squishmallows empire, Stephamos is a blue-and-yellow phoenix symbolizing hope, care, and renewal. Available now for pre-order online, 100% of … [Read more...] about Jazwares’ New Squishmallow Raising Funds for American Cancer Society
Teddy Mountain Producing Plush Toys for Fraggle Rock Fans
By Gary Symons TLL Editor in Chief The Fraggles are back, as Teddy Mountain LLC has signed a deal to produce plush toys for the Jim Henson Company. Under the agreement, Teddy Mountain will create and distribute fully stuffed as well as DIY branded plush toys featuring characters from Henson’s beloved Fraggle Rock series. "Partnering with the iconic Jim Henson Company is an … [Read more...] about Teddy Mountain Producing Plush Toys for Fraggle Rock Fans
Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
By Gary Symons TLL Editor in Chief Good news for Goo Jit Zu black belts around the world, as the popular game returns to Roblox for the holiday season. Toymaker Moose Toys and metaverse experience creator Gamefam say they're bringing the game back due to popular demand. Goo Jit Zu is, of course based on the toy line from Moose Toys, and this new collaboration … [Read more...] about Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox