By Allison Watkinson TLL Reporter The Hong Kong Trade Development Council (HKTDC) has released new details for the 2025 editions of its three concurrent toy industry trade fairs. The three upcoming HKTDC trade fairs include the 51st Hong Kong Toys & Games fair, the 16th Hong Kong Baby Products fair and the 23rd Hong Kong International Stationery & School … [Read more...] about Plans Unveiled for Massive Toy and Trade Fair in Hong Kong
toy licensing
Feature: Hasbro Wants to See More Women in Decision-Making Roles
By Gary Symons TLL Editor in Chief Research shows that women make 70% of the buying decisions when it comes to toys and games, but only 30% of toy executives and 7% of toy inventors are women. Kim Boyd, a veteran of the toy industry and a top decision-maker at the toy giant Hasbro, says that's something that has to change in order to see more innovation. Boyd was … [Read more...] about Feature: Hasbro Wants to See More Women in Decision-Making Roles
Surge Brands Appointed Global Licensing Agent for Crazy Aaron’s
By Gary Symons TLL Editor in Chief Surge Brands has been appointed global licensing agent for the award winning toy company Crazy Aaron's. Headquartered in New York City, Surge Brands, Inc., is a sister company to Surge Licensing, Inc., and focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces. The company's focus is on … [Read more...] about Surge Brands Appointed Global Licensing Agent for Crazy Aaron’s
Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
People of Play Name Winners of the TAGIE Awards
By Allison Watkinson TLL Reporter People of Play has celebrated the winners and honorees of this year's TAGIE awards during a live award ceremony on November 8, 2024. The winners and honorees of the 2024 Toy & Game International Excellence awards includes design teams, companies and professionals across several distinct award categories related to the global toy and … [Read more...] about People of Play Name Winners of the TAGIE Awards
Hasbro Targets Older Customers With Age-Inclusive Games
By Gary Symons TLL Editor in Chief Hasbro says older people need to have fun just as much as kids, and is working on a range of age-inclusive games for the young at heart. The fourth of those games, TABOO Charades, has been redesigned by Hasbro's partner Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the … [Read more...] about Hasbro Targets Older Customers With Age-Inclusive Games
Lego Signs Major Partnership Deal With Sports Giant Nike
By Allison Watkinson TLL Reporter The Lego Group has signed a multi-year partnership with Nike for a series of co-branded products, content and experiences focused on sports and play. "At the Lego Group, we believe in the power of play to inspire and develop the builders of tomorrow," said Lego Group VP, Alero Akuya. "By combining the creativity of Lego play with the … [Read more...] about Lego Signs Major Partnership Deal With Sports Giant Nike
Brown Toy Box Launching STEAM Toys for Iyanu Series
By Gary Symons TLL Editor in Chief Leading educational toy developer Brown Toy Box has announced a licensing partnership with Lion Forge Entertainment for their highly anticipated animated series Iyanu. The series, which is set to premiere on Cartoon Network and Max in 2025, is a superhero story with a difference, as it is set in the fictional African nation of … [Read more...] about Brown Toy Box Launching STEAM Toys for Iyanu Series
GameFam Brings Moose Toys’ Goo Jit Zu Brand to Roblox
By Gary Symons TLL Editor in Chief Gamefam is bringing Moose Toys' best selling Heroes of Goo Jit Zu line into two of its hit games on the Roblox platform. The Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion … [Read more...] about GameFam Brings Moose Toys’ Goo Jit Zu Brand to Roblox
Board Game Trade Show SPIEL Essen Sets Attendance Record
By Gary Symons TLL Editor in Chief If anyone thought the days of board games were numbered, they haven't been to SPIEL Essen recently. SPIEL Essen is the world's largest public, business-to-consumer fair for board games, and for the first time the event was completely sold out every day. Over the four-day show approximately 204,000 people from around the world … [Read more...] about Board Game Trade Show SPIEL Essen Sets Attendance Record