TLL Staff Cloudco Entertainment has just unveiled the next evolution of its Madballs line, the 'Sick Series', produced with licensee Hunter Products. Cloudco is, of course, best known for its sweet as sugar Care Bears IP, but it also is the owner of the Madballs franchise, known for its monstrous designs and gross-out humor. Cloudco says the ‘Sick Series’ marks a major … [Read more...] about Cloudco and Hunter Unveil Some Sick New Madball Toys
toy licensing
Robosen’s Disney-Themed Robots Show Resistance is Futile … and Adorable
By Gary Symons TLL Editor in Chief Humanity’s long-feared robot uprising has officially been downgraded to 'playtime', as Robosen Robotics announced the launch of its MINI Robots collection featuring beloved Disney and Pixar characters. Available for pre-order starting Sept. 25, this new lineup of autonomous bots transforms Toy Story and WALL-E favorites into programmable, … [Read more...] about Robosen’s Disney-Themed Robots Show Resistance is Futile … and Adorable
Who’s News: Toy Association Names New CFO and VP of Government Affairs
TLL Staff The Toy Association Inc. has named Jeff Snyderman (photo at right) as its new Chief Financial Officer and Maria Sierra as Vice President, Government Affairs. The Toy Association is a business trade association representing a wide array of toy manufacturers, retailers, licensors, and others involved in the youth entertainment industry, Snyderman brings nine years … [Read more...] about Who’s News: Toy Association Names New CFO and VP of Government Affairs
Hasbro Expands Women Innovators of Play Program for 2025
TLL Staff Hasbro has announced the return of its Women Innovators of Play program, with the 2025 event launching on October 9. The initiative, now in its third year, is designed to inspire women and girls to pursue careers in toys, games and creative industries. The free, 90-minute virtual event will feature leaders from Hasbro, Scopely, Amazon, Target, IDEO and other … [Read more...] about Hasbro Expands Women Innovators of Play Program for 2025
Walmart Releases Its Top Toy List for the Holidays
By Gary Symons TLL Editor in Chief The holiday season is coming, bringing with it the inevitable anxiety over finding just the right toy for your kids, and for licensing professionals, figuring out the hot toy trends for the coming year. One traditional source of intel is the annual Top Toys List from Walmart, which was just released for 2025. Walmart has just unveiled … [Read more...] about Walmart Releases Its Top Toy List for the Holidays
Mattel Partners With Cottage Door Press For Luna StoryTime Projector Content
TLL Staff Mattel Inc. has announced a licensing agreement with Cottage Door Press to expand the content library for Luna StoryTime Projector. The projector is a 3-in-1 screen-free storytelling device designed to encourage early literacy through immersive play. The deal with Cottage Door will bring some of Mattel’s most popular brands—including Barbie, Hot Wheels, Thomas & … [Read more...] about Mattel Partners With Cottage Door Press For Luna StoryTime Projector Content
Santoki to Launch LEGO Clock Collection in 2026
By Gary Symons Editor in Chief Santoki will preview a new line of timepieces inspired by LEGO building bricks at the LA Fall Preview before launching in the second quarter of 2026. Santoki is the exclusive U.S. distributor of officially licensed LEGO lifestyle products. The company says the LEGO Clock Collection is designed to merge the creativity of LEGO play with everyday … [Read more...] about Santoki to Launch LEGO Clock Collection in 2026
Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
By Gary Symons TLL Editor in Chief WildBrain CPLG is expanding the global licensing program for Playmobil, unveiling new collaborations designed to support its refreshed strategy for 2025. As Playmobil’s master licensee, WildBrain CPLG manages worldwide rights across the Horst Brandstätter Group’s core and franchise programs. The expansion includes promotions with global … [Read more...] about Wildbrain CPLG Unveils New Collabs in Expansion of the Playmobil Brand
Hasbro, Disney Expand Play-Doh Collaboration With Mickey Mouse Playsets
TLL Staff Hasbro and Disney Consumer Products are expanding their partnership to introduce a new line of Play-Doh playsets inspired by Disney characters. The debut collection centers on Disney Jr.’s Mickey Mouse Clubhouse, a series that has been a fixture for pre-school audiences. The new playsets, available now on Amazon, are designed to encourage early cognitive growth and … [Read more...] about Hasbro, Disney Expand Play-Doh Collaboration With Mickey Mouse Playsets
Toy Association Opens ‘Toy Building’ As New Hub For The Industry
By Gary Symons TLL Editor in Chief The Toy Association just held the grand opening of the Toy Building, a new complex in El Segundo’s growing “Toy District” that will serve as a hub for manufacturers, licensors and buyers worldwide. The facility brings together leading global toy companies, mid-sized manufacturers and startups in a single location, offering private showrooms … [Read more...] about Toy Association Opens ‘Toy Building’ As New Hub For The Industry