TLL Staff Hasbro and Disney Consumer Products are expanding their partnership to introduce a new line of Play-Doh playsets inspired by Disney characters. The debut collection centers on Disney Jr.’s Mickey Mouse Clubhouse, a series that has been a fixture for pre-school audiences. The new playsets, available now on Amazon, are designed to encourage early cognitive growth and … [Read more...] about Hasbro, Disney Expand Play-Doh Collaboration With Mickey Mouse Playsets
toy licensing
Toy Association Opens ‘Toy Building’ As New Hub For The Industry
By Gary Symons TLL Editor in Chief The Toy Association just held the grand opening of the Toy Building, a new complex in El Segundo’s growing “Toy District” that will serve as a hub for manufacturers, licensors and buyers worldwide. The facility brings together leading global toy companies, mid-sized manufacturers and startups in a single location, offering private showrooms … [Read more...] about Toy Association Opens ‘Toy Building’ As New Hub For The Industry
Teddy Mountain Plush Toys Coming For ‘Piney: The Lonesome Pine’
By Gary Symons TLL Editor in Chief Teddy Mountain has signed a licensing deal with Haylett Entertainment to create plush toys inspired by the animated holiday special Piney: The Lonesome Pine. Teddy Mountain, a global supplier of do-it-yourself plush products, will produce and distribute both fully stuffed and DIY versions of Piney characters, which will be available to … [Read more...] about Teddy Mountain Plush Toys Coming For ‘Piney: The Lonesome Pine’
Backstreet’s Back in Little People Collector Set from Fisher-Price
By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price
Mattel and Mischief Management Launching Barbie Dream Fest in 2026
TLL Staff For the first time ever, Mattel's Barbie is getting her own fan festival. Mattel, Inc. and experiential event producer Mischief Management have announced the creation of Barbie Dream Fest, which will be the first official fan festival dedicated entirely to the iconic Barbie brand. The multi-day celebration is set to debut in March 2026 in Fort Lauderdale, Florida, … [Read more...] about Mattel and Mischief Management Launching Barbie Dream Fest in 2026
Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
By Gary Symons TLL Editor in Chief Toikido has appointed Eolo Toys as the global master toy partner for its breakout franchise Bad Egg Co. The deal marks the latest milestone in the expansion of Toikido's irreverent, cross-platform brand, which began as a Web3 IP and is now growing into a global entertainment force. Launched in June 2024 with a sell-out NFT collection of … [Read more...] about Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
Women in Toys Unveils 2025 Wonder Women Awards Finalists
By Gary Symons Women in Toys, Licensing & Entertainment (WiT) has announced the finalists for the 2025 Wonder Women Awards. The event is held annually to celebrate the outstanding women shaping the future of toys, consumer products, licensing, and entertainment. The annual gala will take place on Thursday, September 11 at The Beverly Hilton in Beverly Hills, under the … [Read more...] about Women in Toys Unveils 2025 Wonder Women Awards Finalists
Cottage Door Press Expands Into Toy Market With Launch of Luna StoryTime Projector
TLL Staff Cottage Door Press, a children’s book publisher celebrating its 10th anniversary in 2025, has announced the launch of the Luna StoryTime Projector, a new 3-in-1 device designed to make storytime more immersive and screen-free. This marks the company’s first official move into the toy category. Luna combines a projector, audio and music player, and night light in … [Read more...] about Cottage Door Press Expands Into Toy Market With Launch of Luna StoryTime Projector
Mattel’s Barbie Puts on Some Muscle as She-Ra: Princess of Power
By Gary Symons TLL Editor in Chief Toy manufacturer Mattel has released a new collector’s edition Barbie doll based on She-Ra, the iconic heroine from the Masters of the Universe franchise. The launch commemorates the 40th anniversary of She-Ra's debut in 1985, and comes as Mattel is celebrating its own 80th anniversary. Officially titled Barbie Masters of the Universe … [Read more...] about Mattel’s Barbie Puts on Some Muscle as She-Ra: Princess of Power
Barbie as a Chatbot? Mattel and OpenAI Unveil Strategic Partnership
By Gary Symons TLL Editor in Chief The toy industry giant Mattel, Inc. and artificial intelligence company OpenAI have announced a new strategic partnership to develop AI-powered products and experiences based on Mattel’s portfolio of brands. The partners say their collaboration will focus on integrating OpenAI’s technology into Mattel’s toy and game offerings, with an … [Read more...] about Barbie as a Chatbot? Mattel and OpenAI Unveil Strategic Partnership