By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
UFC licensing
UFC Collectibles Unleashes Knockout Max Holloway Memorabilia Collection
By Gary Symons TLL Editor in Chief Fans of former UFC Featherweight Champion and current UFC BMF titleholder Max Holloway now have their best shot yet at owning a piece of his legacy. UFC Collectibles, operated by Memento Exclusives under UFC’s official license, has launched one of its most extensive memorabilia collections featuring the Hawaiian fighter’s authenticated … [Read more...] about UFC Collectibles Unleashes Knockout Max Holloway Memorabilia Collection
Andrew Lelchuk Steps into the Licensing Battle for UFC
By Gary Symons TLL Editor in Chief The UFC is making a strategic move to bolster its merchandising power, announcing that Andrew Lelchuk has been named Director of Licensing. With this appointment, Lelchuk steps into the octagon of retail, overseeing all aspects of UFC-branded hardline and softline products across North and South America. In his new role, Lelchuk will … [Read more...] about Andrew Lelchuk Steps into the Licensing Battle for UFC
Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
By Gary Symons TLL Editor in Chief The designer art toy company Stancé has signed a global partnership with the mixed martial arts organization UFC, creating limited edition designer toys. Stancé's first release will be a limited-edition collectible featuring The Notorious Conor McGregor. In a collaboration brokered by UFC's licensing agency, IMG, Stancé is working … [Read more...] about Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
Who’s News: UFC Promotes Meghan Mernin to VP of Licensing
By Allison Watkinson TLL Reporter UFC is promoting Meghan Mernin to the position of VP of licensing for global consumer products.Since Mernin initially joined UFC in 2021, she has worked to drive new business for the MMA organization and establish a specialized licensing program for the company's niche market.Mernin has also been responsible for securing and directing UFC’s … [Read more...] about Who’s News: UFC Promotes Meghan Mernin to VP of Licensing
Sports Licensing: UFC and TMG Launch New E-Commerce Website
In partnership with UFC, The Momento Group has launched a licensed e-commerce memorabilia website called UFC Collectibles. TMG is a global sports licensing, retail and memorabilia business that maximises revenue for rights owners, sponsors, and athletes across multi-channel solutions. Through its position and partnerships, TMG designs, develops and delivers authentic products … [Read more...] about Sports Licensing: UFC and TMG Launch New E-Commerce Website
Sports Licensing: UFC Partners With Timex For Tough Timepieces
Timex has become the Official Timekeeper of UFC, in a deal that will see the release of exclusive, UFC-branded watches. The deal between Timex and UFC includes a number of components, as the watchmaker will be both a sponsor and a licensing partner. "We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and … [Read more...] about Sports Licensing: UFC Partners With Timex For Tough Timepieces