Compiled by TLL Staff A diverse slate of brand partnerships has been unveiled this week, spanning fashion, food, collectibles, and entertainment. From nostalgic movie tie-ins to sports memorabilia and children’s books, companies are leaning on collaborations to tap into fan bases and expand retail opportunities. Levi’s x Toy StoryLevi’s is bringing Pixar’s Toy Story to its … [Read more...] about Brand Collaborations Roundup: From Toy Story Denim to Mean Girls Fashion
Urban Outfitters
Smiley Celebrates 50 Years With Pop-up Experience
In celebration of the brand's 50th anniversary, Smiley has launched an in-store experience with Urban Outfitters in Europe. Smiley says Urban Outfitters launched a Europe wide in-store experience beginning on April 4, as part of their collaboration with Smiley, which has been celebrating its 50th anniversary throughout 2022. The licensed partnership is part of an ambitious … [Read more...] about Smiley Celebrates 50 Years With Pop-up Experience
Legal Tracker: Anti-competition & Trademark Registration Edition
Contact the editor at karina@plainlanguagemedia.com The European Commission slaps Nike with a €12.5 million ($14.14 million) fine for its decade-long violation of an EU law prohibiting "agreements between companies that prevent, restrict, or distort competition" within its 28-country Single Market. The sportswear giant's licensing agreements prevented European licensees from … [Read more...] about Legal Tracker: Anti-competition & Trademark Registration Edition
Wrap-Up: Experiential, Promotional & Personalized
Contact the editor at karina@plainlanguagemedia.com King Features taps toxicfox for a Betty Boop personalized character collection that allows users to transform their likeness into Betty Boop character art that can then be printed onto a wide range of items including mugs, suitcases, tote bags, and apparel. Currently available in the U.K. and Ireland, the collection is coming … [Read more...] about Wrap-Up: Experiential, Promotional & Personalized